This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    As a subdivision of Treasure Hunt Adventures, The Great Central Park Treasure Hunt is a do-it-yourself map-based treasure hunt designed for families. You buy a full-color orienteering map to find clues that ultimately spell out a secret message for a treasure you claim online. This is the first of many City-based treasure hunts. In addition to expanding the existing website (did the parent site 9 months ago), I created a few banner ads and this in-site orienteering game.

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    Cheese Warehouse is one of the largest cheese importers in the northeast with over 1,200 different gourmet items, including 800 of the finest cheeses as well as pâtés, ham, sausages, crackers, spreads, olives, and hummus. For the summer (2005) the company was planning a gorilla marketing campaign for its new Normandie Brie Cheese that included (among other things) aerial advertising over the beaches of the Hamptons. They needed a self-managed website with streaming video support up and running in two weeks. With a little help from my friend Red Bull, here it is, ahead of schedule!

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    Darek Shapiro is a successful architect and a feng shui master. So when he approached me to do his website for Environmental Architecture, he absolutely had an opinion on the site’s design, layout, and color scheme. Most clients do but with Darek we were as concern about the site’s qi as much as the end-user’s experience. The result was one of the most aesthetically pleasing Flash sites I’ve created to date… and one very satisfied customer. I also wrote the copy and tagline Your Space Should Feel as Good as it Looks.

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