This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    Flight of the Conchords

    Flight of the Conchords are a musical comedy duo (Bret McKenzie and Jemaine Clement) out of New Zealand with a hit series on HBO of the same name. Their brand of humor can be droll and may not suit everyone but I consider them a breath of fresh air. Very funny stuff.

    For some reason this song called Jenny makes me nostalgic for San Francisco… must be the sandwiches on the hill.

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    Launched website for small business marketing consultant Randye Spina, owner of Affordable Marketing Solutions based in Bridgeport, CT.

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    H&L Air Systems’ website gets a much needed redesign. And with every website we build (or rebuild) you automatically get Search Engine Optimization or SEO (of course). In addition, the owner wanted to promote the relaunch with a new radio spot (for Carrier), “No Quacks” IAQ online ad, and “Fall Cool Cash” Flash ad (all featured on the website) and track conversion via Google Analytics and CrazyEgg.

    {Ed. Note 4/18/10: H&L Air Systems changed its name to T&H Mechanical Systems earlier this year, requiring us to update all the copy and graphical elements (including the Flash animations). We also did a little bit of SEO magic to push the new name out to the search engines. At the moment, a full-blown redesign is pending budgetary approval but given that three years have past, a face-lift is warranted.}

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    The Shift is Now

    This is a short promotional video I did for The Harmony Project in collaboration with Rev. Ann Emerson and Peter van Geldern (of The Harmony Project) along with Jim Jontz of Applebox Studio and composer Robert Farrell of Musicmint. For my part, developed the concept, storyboards, and managed production.

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    B2B PR expert Wendy Marx and I discuss Web 2.0 trends and the rise of personal branding in today’s job market on her Fast Company blog.

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