This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    After speaking at a small business conference about viral marketing, I was pulled aside by Albert Maruggi of The Marketing Edge for an impromptu interview on the subject. The lobby of the Sheraton Hotel in downtown Stamford is nice but the acoustics are something to be desired during a mid-day conference so I apologize in advance for the audio (though Albert did a fine job cleaning it up).

    Albert has over 25 years of marketing and PR experience under his belt and his podcast series is one of the longest running (perhaps the longest). You can hear my whole interview on his blog.

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    Norwalk-based meal-prep and delivery service Cookin’ Dinners is the first of its kind in the Northeast, preceding its big West Coast cousins Super Suppers and Dream Dinners.

    answerYES Interactive got involved with the start-up franchise six months ago when founder and gourmet chef George Gardone approach us to build the ecommerce website, mailer, and web-based reservation system and menu management.

    answerYES worked with George closely to design the right look and feel for the online presence as well as how the back-end application should function, including support for multiple stores under multiple owners. The entire site was built from scratch using the the latest ASP.Net C# framework and Microsoft SQL Database optimized for fast order processing.

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    The Care Center (TCC) has been selling home medical equipment — everything from scooters and wheelchairs to cold packs and colostomy bags — for over 20 years in Old Greenwich, CT. When it came time to take the business online, the owners turned to answerYES to build an ecommerce site. We actually did a little more than that, answerYES helped TCC with print ads, store signage, and establishing an 800 number with a messaging system. We also provided on-site training to TCC’s sales staff on how to effectively manage products under their new customized osCommerce platform. And if they ever needed additional support, we were just an email or phone call away.

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    Web 2.0 and Viral Advocacy

    I spoke to the Marketing Executives Networking Group (MENG) in Norwalk about the rise of social media and how to create viral advocacy using Web 2.0 technologies.

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    The year was 1965, four students at Boston College form the rock band The Leafmen, named after an off-campus residence Greenleaf Hall where three of the members lived. Over the next several years The Leafmen became a fixture of Boston music scene.

    Decades later the band members would reform to play small gigs in and around the Boston area. They do a lot of Van Morrison, Rolling Stones, Beatles, but their version of In-A-Gadda-Da-Vida sounds as if they were channeling Iron Butterfly themselves! The drummer of the band, Sal Rizzo, is my uncle but I really came to appreciate their talents when the band got up (impromptu) to play at my cousin’s wedding.

    I originally created The Leafmen logo and small promo site (no music) as a tribute in 2005. But in 2007 I received a demo CD from Sal along with some old photos. I decided to convert the website into a Flash microsite, featuring three of my favorite tracks from the CD. Had a lot of fun pushing the envelope on the Flash animation. Enjoy!