This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    Boston-based corporate team building company Game Show Nation (a division of Teambonding) uses classic game shows to promote teamwork and camaraderie in the workplace. answerYES was approached to conceive and produce a B2B viral marketing campaign that not only “mimics” GSN’s real-world game show experience but also have the same viral potential of a B2C campaign.

    The most popular GSN game show event is Survey Says, the company’s version of Family Feud. So, we created a branded microsite featuring a Flash version of the game show (replete with cheesy 70′s game show music).

    Once the game was in place, we would challenge companies (or departments within companies) through email and social media to play against each other. The game could only be played once per day and the team at the end of the week with the most points would win GSN prizes (anything from Survey Says tees to 25% off the company’s next team building event). In addition, the game questions were completely customizable so if Team Pepsi was playing against Team Coca-Cola, the questions would be unique to the soda biz. If the game was between departments, the questions could be even more specific. The microsite also included a Twiigs poll and Quick Quote mini-form.

    Unfortunately, GSN abandoned the viral marketing campaign entirely one week before launch due to the Aqua Teen Hunger Force guerrilla marketing stunt that inadvertently created a bomb scare in Boston on January 31st. The local press had a field day and a golden opportunity was lost. Despite efforts to reassure them, in my client’s mind viral marketing was “bad” and the campaign was never fully realized.

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    Word of Mouth by John Reuben

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    The Life Cycle of a Blog Post

    Ever wonder what goes on behind the scenes when you publish a blog post?

    This interactive infographic from Wired shows you how your words reaches the masses. Appropriately titled The Life Cycle of a Blog Post, From Servers to Spiders to Suits – to You.

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    Fairfield County Chapter 41 of SCORE, the Small Business Administration, and Pitney Bowes are co-sponsoring a workshop offering practical guidance for individuals who want to take their business “a giant step forward.”

    I, along with Jane Pollak, will discuss a variety of marketing strategies, including Internet as well as conventional techniques.

    The workshop will be held from 9 am to noon on Saturday, February 10 at the University of Connecticut, Stamford Campus. Registration will begin at 8:30 am. Cost is $25 for one person, $35 for two in the same business. For Reservations, call SCORE at 203-847-7348.

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    answerYES Interactive is a co-sponsor of this year’s Business Smart Tools Conference held at the Stamford Marriott on Tuesday, May 15, between noon and 6pm. I will also be speaking on the virtues of social media and viral marketing. In exchange for this honor, I donated my time in creating the official Conference website.

    {Ed. Note 11/15/07:  Conference has ended and the site has been archived.}

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