This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    New York City fashion designer Patricia Ordonez of PattyO Designs “recycles” old worn-out jeans and other second-hand clothes to create unique, stylish bags, aprons, and apparel for children and adults. Most recently she had the idea to convert leftover clothes into doggy blankets, beds, catnip toys, and so forth and donating the proceeds to Bidawee, ASPCA, and local animal shelters.

    answerYES Interactive teamed up with NY-based marketing firm Moss Appeal to revamp the PattyO website, adding ecommerce, a blog, and social media. At the same time, we helped plan a short PR strategy for the new year to promote Patricia’s popular These are my Ex’s jeans tote bags.

    Turn Any Website Into a Holiday Card

    The clever folks at Pop Art Productions have put together this festive little application called Holidize.Me where you can turn any website into a happy holiday greeting simply by entering the URL. A real time-saver if you want to create your own holiday card for your business or organization (especially for those who totally lack any whiff of imagination), replete with holiday music, snow bunny, and abominable snowman.

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    Bartender Song by Rehab

    I like this song by Rehab (not to be confused with the song “Rehab” by Amy Winehouse) but it really messed up my Pandora station as the next thing the “music genome” did was inserted a whole lotta gangsta rap into my playlist (not cool, dude). Rehab is both southern rock and alternative hip hop! I know, Hank Williams meets Chamillionare but these guys pull it off.

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    Super Sexy Ads

    Never really believed that sex sells unless what you’re selling is sex(y). It does get your attention though and if that’s the point of advertising then it wouldn’t matter much if the concept was high or low(brow).

    These videos for Fortnight Lingerie by Toronto-based ad agency¬†Red Urban¬†not only use sex effectively to raise awareness for a unknown underwear brand but created PSAs that teenage boys will actually pay attention too. In addition to the videos below, there are other “goodies” to be had at the Super Sexy CPR microsite.

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    Having recently relocated from Florida to Connecticut, Dr. Jon Rosenblitt not only needed to get the word out that there is a new family dentist in town but also distinguish his practice from the rest (an already crowded space in Stamford). We worked with the good doctor to craft a website (his first one) that informed potential patients that Dr. Jon Rosenblitt Family Dentistry was the right choice for their oral health care. Through clever optimization of site structure, copy, and graphical elements, we were able to quickly drive awareness of the office to the top of local searches for key search terms like stamford family dentist in just one month. And this is only the beginning.

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