This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

  • Pages

  • Categories

  • Blogroll

  • Archives



    For over 20 years Bill Gilbert, owner of G & S Renovations, has worked hand-in-hand with each client on every home improvement project he has done in Fairfield and Westchester Counties. So when it came time to renovate his online presence, it was no different (except he is now the client).  Like minds and all that.

    Bill wanted the photos of his work to do all the “talking” and so a full-screen slideshow on the homepage does the job in a big way. Simple navigation, minimalist copy, and individual slideshows for each of G & S Renovations’ area of expertise make up the rest of the key elements on the site.

    Last Day Dream

    Truly enjoy the works of Chris Milk but the Last Day Dream (a man watches his life pass before him) is one of my favorites because it is so simple yet poignant.

    Produced for the 42 Second Dream Film Festival in 2009; I originally stumbled upon this video about a year ago. This is one of the things I love about the Web… I started out watching this Gnarls Barkley’s cover of Gone Daddy Gone (featuring a very sexy Nina Bergman looking all “girl next door”) on Vimeo, which in turn led me to this freaky little musical short Who’s Gonna Save My Soul, which in turn led me to Chris Milk’s Vimeo channel. But by the time I had the chance to post a link on this blog, Vimeo had taken the video down (not sure why). Fortunately, Chris recently uploaded it to his new YouTube channel.

    Anyway, enjoy! And yes, that is Pauly Shore punching you in the face.

    Foxboro Consulting is a strategic, integrated marketing firm located in southern Connecticut that has been helping B2B and B2C businesses for over 15 years. We have collaborated with Foxboro on several projects, including online marketing for our clients; they finally got around to revamping their own website (the whole cobbler’s children thing).  This was a major overhaul, creating a new site architecture and SEO strategy within a customized WordPress CMS (though we did keep the teal color scheme and animated fox logo).

    CommentsComments Off

    There are many opportunities to market your business to Facebook’s massive membership (400 million and counting). One of the more insidious ways is to insert your brand right into an established “ecosystem” where people are already actively engaged. The immensely popular social game FarmVille is one such ecosystem. Not only does it engage millions of players for hours on end but it has marketing “hooks” built into the game play itself.

    FarmVille is a free, browser-based game played through your Facebook account where you harvest crops, feed chickens, and converse with other farmers. At the time of this post, there are over 73 million people playing FarmVille with 26 million playing everyday. It is, in fact, the most popular game online. More people play FarmVille than World of Warcraft so it comes as no surprise that Zynga (the company behind FarmVille) has a revenue run-rate of $600 million. Even in the current recession, the video game industry did nearly $20 billion last year in the US alone.

    One of the paradoxical reasons FarmVille is so successful for Zynga is that players can sidestep the tedious task of farming (e.g. clicking a hundred times to harvest crops or plow a field) by “buying” equipment with FarmVille Cash, effectively accelerating the process of advancing your player’s XP. This virtual cash can be acquired by leveling up (one FarmVille dollar per level) or spending actual real-world cash.

    To promote its “decision engine” Bing, Microsoft offered FarmVille players free FarmVille Cash if they became a fan of Bing on Facebook. As a result:

    • Over 72% of players who clicked on the promo became fans
    • Over 59,000 people published the promo to their news feed
    • Over 70,000 clicks were received on secondary feeds
    • Over 400,000 new fans within 24 hours

    Microsoft stated social media goals are to increase Bing’s user engagement in a positive, intimate, and scalable way and to do this by providing relevant value. The company’s experiment with FarmVille achieves this in spades without being intrusive or overbearing.

    CommentsComments Off

    If you run a financial institution that needs to optimize its operating overhead then MINERVA Consulting Services is for you, providing expert insight and advice that is second to none.

    We helped MINERVA bring its business online with two CMS-based websites: MINERVA Consulting Services and its sister site MINERVA Lending Services, the division that help banks develop successful government guaranteed lending programs.

    CommentsComments Off