This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media¬† initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

    The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.

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