This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    And She Came to Me in a Dream

    (Molly) Anne Coogan came to me in a dream.

    It is not what you think.

    Actually, only her name was in my dream, printed on the back of an old LP album cover (LPs were how your parents used to listen to music).

    Let me state for the record, I have very vivid dreams. It is not unusual I will remember a very specific detail like this.

    I usually can figure out the connection to my waking life but, in this case, I never heard of or have ever known an Anne Coogan (full disclosure, the name Molly was not in the dream).

    So, of course, I googled it and discovered this upcoming singer/songwriter attached to this lovely little song appropriately titled It Could Be. I say “appropriate” because the dream took place in the future, even though I was looking at an old LP cover (it made sense in the context of the dream).

    According to Ms. Coogan’s website, this video was filmed in one take on June 6th, 2011, in New York City. You can hear more of her music on Bandcamp.

    As for my dream, it actually had nothing to do with music or anything related to Anne Coogan. It was a small, seemingly irrelevant detail in a much broader dream sequence about rebuilding society after a cataclysmic event. I don’t know what it really means but I’m, nevertheless, thankful for the inspiration.

    WordPress 3.4

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    Redesigned Greenwich Pool Service website under a modern content management system with search engine optimization and seamless integration with Google AdWords.

    Greenwich Pool Service has been a family-owned business for three generations, serving Fairfield County and Westchester County since 1986. They are experts at servicing and renovating in-ground concrete and gunite swimming pools.

    Greenwich Pool Service has been a long-time client, we helped them launch kiln dried firewood business Fire It Up Firewood in 2009 with a new logo, ecommerce website, and ongoing search marketing.

    It has been an obvious feature long time coming: Scheduled Posts. Finally, you can do inside Facebook what third-party tools like HootSuite and TweetDeck have done for years. That is, if you can find the feature.

    Rolled out along with page security (admins can now assign roles), Facebook decided to make the scheduler a little hard to find.

    Maybe it is Facebook’s aggressive development cycle but I always get the feeling that half the features are afterthoughts, retrofitted into an architecture designed for something else.

    Now that Facebook is a public company, I imagine the pressure to appeal to advertisers and businesses is going to be greater. A good example is the new Promoted Post which allow brands to set a nominal budget for “sponsored” posts to appear within news feeds (kinda like Twitter’s Promoted Tweet feature).

    Not to worry, I’m sure the design team at Menlo Park will get around to fixing the usability issues… if the marketing team could stop telling the development team to skip the QA team.

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    It Doesn’t Get Much Better Than “Amercia”

    If I didn’t know better, it would seem this gaffe was contrived.

    After all, what better way to get non-Romney supporters to download the With Mitt iPhone (iPad) app and help the Republican presidential candidate go viral… even if it is at his own expense. It’s brilliant!

    Really hard to imagine no one throughout the production process never caught such an obvious typo. I guess this is what happens when you outsource tech overseas.

    By now v1.0.1 is available on the App Store but the old app still works. It doesn’t really matter, all the tweets and blog posts will have to run their course. There is even a Tumblr dedicated to the “Amercia Is With Mitt” meme.