New York City fashion designer Patricia Ordonez of PattyO Designs “recycles” old worn-out jeans and other second-hand clothes to create unique, stylish bags, aprons, and apparel for children and adults. Most recently she had the idea to convert leftover clothes into doggy blankets, beds, catnip toys, and so forth and donating the proceeds to Bidawee, ASPCA, and local animal shelters.

answerYES Interactive teamed up with NY-based marketing firm Moss Appeal to revamp the PattyO website, adding ecommerce, a blog, and social media. At the same time, we helped plan a short PR strategy for the new year to promote Patricia’s popular These are my Ex’s jeans tote bags.