Greg Verdino
VP/Director of Emerging Channels, DIGITAS

As Vice President/Director of Emerging Channels, Greg Verdino brings over 16 years of experience in online media, advertising and technology to provide the Digitas clients with thought leadership on engaging consumers and creating brand experiences through emerging platforms such as digital video, mobile, social networks and gaming. Prior to joining Digitas, Greg served as SVP/Sales and Marketing for ROO, a leading Internet TV service, where he oversaw strategic alliances, business development, advertising sales and marketing strategy. Greg has worked in emerging media since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts on convergence on traditional media channels. Greg has also held strategic marketing and sales positions in the streaming media divisions of Akamai Technologies and Globix Corporation.