Arista Air Conditioning, the largest HVAC company in the tri-state New York area, has been providing commercial and residential air conditioning, heating, and refrigeration for over 50 years. Their navy blue vans with the gigantic snowflake are familiar sights to local home and business owners. And it was for that reason that we gave the van a prominent place on the company’s website.

We storyboarded the concept of a 30 second animation featuring the van displaying each of the company’s three main brands (e.g. Arista, Arista Premier, and Kelnard) as it revolved. answerYES did the photography, the Flash animation and programming, even the sound editing. Since we didn’t want the Flash to get in the way of the user accessing the content, the navigation was presented immediately. Since we didn’t want the music to be annoying, the animation only played upon the first visit (though the user could opt to play it again).

The Flash was just a nice added touch of uniqueness, the real content was the site copy. We worked closely with Arista’s sales team to craft the right communications across all three target segments while still ensuring that it was search engine friendly.

The entire site was built on top of the Six Apart’s Movable Type content management system. answerYES customized the templates to support the site design and architecture, including a blog and slideshow that pulled from the company’s Flickr photo stream (for things like the company picnic). We continue to provide ongoing support for the site as well as miscellaneous marketing materials like poster boards for an upcoming trade show.