This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    The Care Center (TCC) has been selling home medical equipment — everything from scooters and wheelchairs to cold packs and colostomy bags — for over 20 years in Old Greenwich, CT. When it came time to take the business online, the owners turned to answerYES to build an ecommerce site. We actually did a little more than that, answerYES helped TCC with print ads, store signage, and establishing an 800 number with a messaging system. We also provided on-site training to TCC’s sales staff on how to effectively manage products under their new customized osCommerce platform. And if they ever needed additional support, we were just an email or phone call away.

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    The year was 1965, four students at Boston College form the rock band The Leafmen, named after an off-campus residence Greenleaf Hall where three of the members lived. Over the next several years The Leafmen became a fixture of Boston music scene.

    Decades later the band members would reform to play small gigs in and around the Boston area. They do a lot of Van Morrison, Rolling Stones, Beatles, but their version of In-A-Gadda-Da-Vida sounds as if they were channeling Iron Butterfly themselves! The drummer of the band, Sal Rizzo, is my uncle but I really came to appreciate their talents when the band got up (impromptu) to play at my cousin’s wedding.

    I originally created The Leafmen logo and small promo site (no music) as a tribute in 2005. But in 2007 I received a demo CD from Sal along with some old photos. I decided to convert the website into a Flash microsite, featuring three of my favorite tracks from the CD. Had a lot of fun pushing the envelope on the Flash animation. Enjoy!

    Logo for Stamford Toys


    Created this logo design for local toy shop Stamford Toys (formerly know as Imagination Station) which would be used on everything from business cards to display ads to storefront signage. If you are in the Stamford area you can see the signs at 970 High Ridge Road (near FedEx/Kinkos).

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    A simple little website for Nasco Construction Services, a construction consulting firm that specializes in preparing cost estimates. With over 40 years of estimating experience in all areas of construction including renovation, rehabilitation, and new construction; Nasco regularly estimates over 200 projects per year. The owners were incredibly easy going and accessible, making the development process a breeze! A little bit of Flash animation, a little bit a of clever JavaScript (for the collapsible “treeview” effect), and the site was live within a week. Everybody is happy.

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    Boston-based corporate team building company Game Show Nation (a division of Teambonding) uses classic game shows to promote teamwork and camaraderie in the workplace. answerYES was approached to conceive and produce a B2B viral marketing campaign that not only “mimics” GSN’s real-world game show experience but also have the same viral potential of a B2C campaign.

    The most popular GSN game show event is Survey Says, the company’s version of Family Feud. So, we created a branded microsite featuring a Flash version of the game show (replete with cheesy 70′s game show music).

    Once the game was in place, we would challenge companies (or departments within companies) through email and social media to play against each other. The game could only be played once per day and the team at the end of the week with the most points would win GSN prizes (anything from Survey Says tees to 25% off the company’s next team building event). In addition, the game questions were completely customizable so if Team Pepsi was playing against Team Coca-Cola, the questions would be unique to the soda biz. If the game was between departments, the questions could be even more specific. The microsite also included a Twiigs poll and Quick Quote mini-form.

    Unfortunately, GSN abandoned the viral marketing campaign entirely one week before launch due to the Aqua Teen Hunger Force guerrilla marketing stunt that inadvertently created a bomb scare in Boston on January 31st. The local press had a field day and a golden opportunity was lost. Despite efforts to reassure them, in my client’s mind viral marketing was “bad” and the campaign was never fully realized.

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