This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Cheese Warehouse is one of the largest cheese importers in the northeast with over 1,200 different gourmet items, including 800 of the finest cheeses as well as pâtés, ham, sausages, crackers, spreads, olives, and hummus. For the summer (2005) the company was planning a gorilla marketing campaign for its new Normandie Brie Cheese that included (among other things) aerial advertising over the beaches of the Hamptons. They needed a self-managed website with streaming video support up and running in two weeks. With a little help from my friend Red Bull, here it is, ahead of schedule!

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    Darek Shapiro is a successful architect and a feng shui master. So when he approached me to do his website for Environmental Architecture, he absolutely had an opinion on the site’s design, layout, and color scheme. Most clients do but with Darek we were as concern about the site’s qi as much as the end-user’s experience. The result was one of the most aesthetically pleasing Flash sites I’ve created to date… and one very satisfied customer. I also wrote the copy and tagline Your Space Should Feel as Good as it Looks.

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    I had been doing volunteer work with Chris Cassone over at Sober Teens in New York (he started the program, actually), mostly managing the group’s website and print materials, but we had talked on and off about designing a website for his business Treasure Hunt Adventures, a team building event firm.

    Chris is a member of the United States Orienteering Federation and was a friend of the late Bjorn Kjellstrom, Father of American Orienteering and inventor of the modern compass. His company teaches people about team building using orienteering. If you like treasure hunts then you’ll like his events. No client is too big or too small.

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    Pro-Formance Industries is an innovative bio-mechanical manufacturer of healthcare products located in Southern New Hampshire. For over 30 years, Pro-Formance’s goal has been to enhance the lives of people by producing ergonomically designed products that provide comfort and support. Pro-Formance does this by designing products with experts and seeking the highest quality components to produce the most durable, comfort-enhancing products on the market.

    Today, we officially launch the website for new product line of Ergo-Step Insoles. We were given only two weeks to design and develop an ecommerce solution (using ColdFusion) but we’re pretty proud of the end results. Moreover, so is the client.

    “Our goal was to provide Ergo-Step insoles to the medical community at a discounted, volume rate. We wanted to make it as easy and cost effective as possible so our marketing research pointed toward an integrated online solution,” said Deb Johnson, President of Pro-Formance Industries. “We also needed the solution to be scalable and we needed it quickly. Within two weeks, answerYES and our marketing department were able to build a list of robust requirements and create an informative dynamic website where both healthcare professionals and patients can order online. Most importantly, we know we’ll be expanding our business and answerYES has designed a scalable solution poised to expand and integrate with our back-end processes.”

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    Friends Beyond The Wall, an organization that provides pen pal services to inmates (yes, you read that right), commissioned me to create this Flash movie to promote awareness about second chances within the Sing Sing Correctional Facility. Specifically, the New York Theological Seminary graduates who have been denied paroles. Apparently, the reasons for these denied paroles had more do with State politics than the inmate’s prison record. It is pretty easy to assume the worst of people sent to prison but regardless of your views, the spirit of these men who push themselves to be better human beings despite the reality of their circumstance is indeed impressive.

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