This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    Launch new website for Health Care Network Associates (HCNA), financial advisors that help health care providers find and manage capital financing in New York State. Led by seasoned capital finance consultants David Latham and Matthew Scanlon, the professionals at HCNA offer advisory services to assist with accessing capital in ways consistent with the provider’s mission and strategic objectives.

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    The owners of the New York Gift Company came to me late into the holiday season to get their ecommerce site up and running before December (for anybody in retail relying on the Christmas bump knows this is too late but the client was really ramping up for Valentine’s Day). Nevertheless, I worked very closely with the owners on everything from product photos to search engine keywords in order to have the site ready for holiday shoppers. The ecommerce used was Yahoo! Store which helped expedite the security issues and New York Gift Company was up and running on 12/1.

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    Circle Mortgage Group, the mortgage company with a Zen mentality, wanted something completely different. Flashy yet simple and easy to manage themselves. So a cutting edge Flash website with dynamic content.

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    Created this Flash website pro bono publico for my friend’s reflexology and massage therapy start-up business Hands On Fitness. Denise is an amazing woman who donated her time and talents days following the 9/11 terror attack, helping New York’s finest cope with their daily stress and anxiety (and as fate would have it, where she met her husband).

    I also designed the logo and wrote the copy but she came up with the tagline: It feels good to be kneaded.

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    A friend of mine and camp director of a 4-week summer camp for boys called Camp Cobbossee up in Maine, was putting together a CD video/slideshow of that summer’s activities for each of the campers and asked if I would help.

    The camp was celebrating its 100th anniversary so I said sure and helped with the technical issues of optimizing programming for the CD and put together the CD’s menu system using Flash. Since Macromedia doesn’t allow direct access to the native SWF elements, I had to use ResHacker to brand the player to that of the camp.

    We had such a positive response from the kids and their families that we did a more extensive CD for follow year. Here is the 2003 menu system.

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