This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    New online support community DivorceCandy offers content and services to help divorcees move on and stay positive. Leveraging social media as an integral part of their PR initiative, we created this Twitter  Revamp, Rejuvenate and Rebuild Sweepstakes that invited people to tweet their “life after divorce” stories for a chance to win prizes pertinent to the cause. The sweeps ran for 3 weeks in April with one winner per week. It generated over 500 entries, drove thousands of visits to the website, and grew Twitter followers into the triple digits.

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    Selections for Senior Life launches new website designed to help care-givers find the right senior living community in Connecticut. We were hired to do the site development only, working closely with co-founders Karen Rasmussen and Susan Garland and their graphic designer. The result was this clean, search-friendly online presence.

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    Visiting Nurse & Hospice Care of Southwestern CT has been providing home care nursing in lower Fairfield County since 1912, making it the oldest health care agency in the area. The guiding principal has been to provide compassionate care to those in need, regardless of financial circumstances, and it was with this same principal we applied to our design of the website.

    {Ed. Note 1/3/12: Sorry to report that after serving the local community for nearly 100 years the Visiting Nurse & Hospice Care of Southwestern CT has closed its doors due to cuts in Medicare and insurance reimbursements. VNHC transferred its patient load to Masonicare in November.}

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    Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media  initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

    The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.

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    New York City fashion designer Patricia Ordonez of PattyO Designs “recycles” old worn-out jeans and other second-hand clothes to create unique, stylish bags, aprons, and apparel for children and adults. Most recently she had the idea to convert leftover clothes into doggy blankets, beds, catnip toys, and so forth and donating the proceeds to Bidawee, ASPCA, and local animal shelters.

    answerYES Interactive teamed up with NY-based marketing firm Moss Appeal to revamp the PattyO website, adding ecommerce, a blog, and social media. At the same time, we helped plan a short PR strategy for the new year to promote Patricia’s popular These are my Ex’s jeans tote bags.