This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Originally created for print, two in a series of adverts done for tutor match-making company Tutoring Match can still be found on their website (which we also did).  Keeping it simple but clever.

     

    In celebration of their 25th Anniversary, the wholesale division of Metro Business Systems (leading  refurbisher of computer equipment and consumer electronics) wanted a site of their own that could be easily managed by the sales team. Built upon the Umbraco content management system, we created a configurable login based on “client type” so account managers only access the clients they are responsible for.

    Shortly after we launched the CONNECT Computer website, we were asked to design, write, and manage a monthly newsletter for ongoing client communications as well as provide useful insight into the IT industry for those who opt-in (via website, email blasts, and social media channels). After some A-B testing, this design layout below proved to be the most engaging for CONNECT’s subscribers. Each newsletter would have a different “theme” such as Security Issue, Support Issue, or Breathe Deep Issue (below). On average, we see 18% to 24% click throughs to full stories residing on the website (industry average for IT is only 15%).

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    Batternay Collection launches new website designed to engage and educate visitors on how custom photographic artwork has the power to express the mood in both residential or commercial spaces. We helped founder and artist Nora Batternay explore the marketing opportunities for custom photography in the US before introducing a new brand online. Out of this process emerged a style and language that most effectively reaches interior designers and art consultants. answerYES collaborated with Betsy Moore of Brains for Rent on the art direction and copywriting. Nicely done.

    If your web presence has become so out-dated that you rather say you don’t have a website then it might be time to call a professional. And if you’re going to call a professional, you might as well call the best (I don’t recommend waiting this long though). Such was the case with CONNECT Computer, an IT company based in Fairfield County that provides comprehensive network solutions, application hosting, and disaster recovery and business continuity.

    answerYES redesigned the entire website under the Umbraco open-source ASP.Net CMS with search-friendly site architecture and copy. We added new client-centric features like Live Chat and Citrix Assist for remote assistance. We setup CONNECT on Twitter, Facebook, and LinkedIn, and provided on-site training to their sales team.

    In addition, CONNECT has retained answerYES for ongoing SEO, link building, and content development. We manage the company’s editorial calendar which includes social media updates and a monthly newsletter. Within the first 30 days of launch the new website generated over 1,000 unique visits. It consistently earns top-page ranking on Google for target keywords within the company’s local market. And this is just the beginning.