This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    I’ve been doing a lot of speaking engagements on viral marketing and so it became imperative to come with some promotional material. I don’t get to do a lot of print work but this was a fun piece. The reactions I get are great. And no, that is not me sneezing.

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    Created this half-page print ad for Dr. Pamela D. George of Beautiful Health in Fairfield, CT. The ad targeted Fairfield Chamber members and was placed in the Connecticut Post, Fairfield Citizen-News, and Fairfield Magazine.

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    Metro Business Systems (MBS) provides comprehensive IT services for wholesale computer hardware, procurement, network integration, and inventory management throughout the New York tri-sate area.

    MBS hired answerYES to redesign their brand identity, logo, business cards, brochure, and website. This included digital photography and writing fresh copy for both the company’s online and offline marketing materials.

    “We have had an amazingly positive response to our new website from old, new and potential customers. I am most impressed in the clear and concise manner in which our company’s services are featured. answerYES Interactive exceeded our expectations and as a result we will continue to utilize their creative services for all our online marketing and advertising needs in the future. It has been a pleasure working with them,” states Jeffrey LoRusso, Senior Vice President and Co-founder of Metro Business Systems.

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    Arista Air Conditioning, the largest HVAC company in the tri-state New York area, has been providing commercial and residential air conditioning, heating, and refrigeration for over 50 years. Their navy blue vans with the gigantic snowflake are familiar sights to local home and business owners. And it was for that reason that we gave the van a prominent place on the company’s website.

    We storyboarded the concept of a 30 second animation featuring the van displaying each of the company’s three main brands (e.g. Arista, Arista Premier, and Kelnard) as it revolved. answerYES did the photography, the Flash animation and programming, even the sound editing. Since we didn’t want the Flash to get in the way of the user accessing the content, the navigation was presented immediately. Since we didn’t want the music to be annoying, the animation only played upon the first visit (though the user could opt to play it again).

    The Flash was just a nice added touch of uniqueness, the real content was the site copy. We worked closely with Arista’s sales team to craft the right communications across all three target segments while still ensuring that it was search engine friendly.

    The entire site was built on top of the Six Apart’s Movable Type content management system. answerYES customized the templates to support the site design and architecture, including a blog and slideshow that pulled from the company’s Flickr photo stream (for things like the company picnic). We continue to provide ongoing support for the site as well as miscellaneous marketing materials like poster boards for an upcoming trade show.

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    Darek Shapiro is a successful architect and a feng shui master. So when he approached me to do his website for Environmental Architecture, he absolutely had an opinion on the site’s design, layout, and color scheme. Most clients do but with Darek we were as concern about the site’s qi as much as the end-user’s experience. The result was one of the most aesthetically pleasing Flash sites I’ve created to date… and one very satisfied customer. I also wrote the copy and tagline Your Space Should Feel as Good as it Looks.

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