This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Pro-Formance Industries is an innovative bio-mechanical manufacturer of healthcare products located in Southern New Hampshire. For over 30 years, Pro-Formance’s goal has been to enhance the lives of people by producing ergonomically designed products that provide comfort and support. Pro-Formance does this by designing products with experts and seeking the highest quality components to produce the most durable, comfort-enhancing products on the market.

    Today, we officially launch the website for new product line of Ergo-Step Insoles. We were given only two weeks to design and develop an ecommerce solution (using ColdFusion) but we’re pretty proud of the end results. Moreover, so is the client.

    “Our goal was to provide Ergo-Step insoles to the medical community at a discounted, volume rate. We wanted to make it as easy and cost effective as possible so our marketing research pointed toward an integrated online solution,” said Deb Johnson, President of Pro-Formance Industries. “We also needed the solution to be scalable and we needed it quickly. Within two weeks, answerYES and our marketing department were able to build a list of robust requirements and create an informative dynamic website where both healthcare professionals and patients can order online. Most importantly, we know we’ll be expanding our business and answerYES has designed a scalable solution poised to expand and integrate with our back-end processes.”

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    Created this Flash website pro bono publico for my friend’s reflexology and massage therapy start-up business Hands On Fitness. Denise is an amazing woman who donated her time and talents days following the 9/11 terror attack, helping New York’s finest cope with their daily stress and anxiety (and as fate would have it, where she met her husband).

    I also designed the logo and wrote the copy but she came up with the tagline: It feels good to be kneaded.

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    For my nephew Jason’s Bar Mitzvah the theme was music (since he was big into the piano) and he wanted to give out a CD as a party favor. Took photos of him dressed up, playing at the piano, and created the CD cover and packaging (his dad did the pressing of the actual CDs). We got a little irreverent with the copy. Happy Birthday Jason!

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    I knew my father-in-law Arnold A. Piskin was a B-24 bomber pilot during WWII but he never cared to speak of his time in the Army Air Forces even to his children. He never talked about it, that is, until he returned from the 50th reunion of the 2nd Air Division in Norwich, England. Suddenly, he was telling his war stories to us, to his grandchildren, to strangers at the pool, to anybody who would listen. I consider Arnold a living hero and hearing his stories is what inspired this labor of love.

    In 1999 my wife and I quit our jobs to travel cross-country (if you really want to see all of this great land, nothing quite like seeing it by car). In between camping, hiking, and cycling, we made a point to visit member’s of Arnold’s crew who were still alive. From Don Shannon (engineer) in Kent, WA, to Joe Zanella (co-pilot) in Hollister, CA, we are grateful for their hospitality as much as the opportunity to hear their stories.

    It took a couple of years but the result is this documentary website dedicated to Arnold and the crew of the B-24J Liberator named Howling Banshee.

    The Howling Banshee flew 36 combat missions over France and Germany as part of the European Theater of Operations under the 8th Air Force, including a top-secret mission for the new radio-controlled AZON bomb. There are over 50 pages of original content and we expect to continue adding more.

    For the men and women who serve our country, who serve to protect our freedom we so easily take for granted, no words can adequately express our gratitude but they are all heroes and may we never falter in honoring them as such.

    {Ed. Note 1/18/04: For Arnold’s 80th birthday I created this special interactive birthday card featuring wartime memorabilia and music performed by the Glenn Miller Army Air Force Band (one of Arnold’s favorites). }

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