This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Tutoring Match is a nationwide in-home and online academic enrichment, tutor match-making, referral service, and tutor marketing company. The company has been helping tutors find students since 1999 and has been online since 2009.

    We recently expanded the functionality of the Tutoring Match application and split the offering into two distinct portals (both with a fresh new look and feel). The parent portal is still at the original web address TutoringMatch.com and the new Tutor Portal can be found at TutoringMatchPro.com.

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    New York City fashion designer Patricia Ordonez of PattyO Designs “recycles” old worn-out jeans and other second-hand clothes to create unique, stylish bags, aprons, and apparel for children and adults. Most recently she had the idea to convert leftover clothes into doggy blankets, beds, catnip toys, and so forth and donating the proceeds to Bidawee, ASPCA, and local animal shelters.

    answerYES Interactive teamed up with NY-based marketing firm Moss Appeal to revamp the PattyO website, adding ecommerce, a blog, and social media. At the same time, we helped plan a short PR strategy for the new year to promote Patricia’s popular These are my Ex’s jeans tote bags.

    It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

    To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

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    We helped Bridgeport-based apparel company Cricket Hosiery take their wholesale graphic socks business online to make it easier for retailers to order products as well as raise awareness among potential new clients of the company’s flagship brand Tic Tac Toe. Given the need to handle multiple “stores” and securely integrate with an existing inventory system, we went with a customized Magento ecommerce solution.

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    The Center for Addiction Studies and Research launches its new ecommerce website to provide distance learning courses for those seeking certification and recertification in the chemical dependency field.

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