This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Happy New Year 2013

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    For our Stamford BNI (Business Network International) Visitor’s Day I created two email blasts that were sent separately over the preceding two weeks.


    I used MailChimp to manage our list of invitees (collected from our membership over the year) and to send/track the email blasts themselves. With a highly targeted list like this one, we expect a high open rate but for August a 58% is not bad.

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    Shortly after we launched the CONNECT Computer website, we were asked to design, write, and manage a monthly newsletter for ongoing client communications as well as provide useful insight into the IT industry for those who opt-in (via website, email blasts, and social media channels). After some A-B testing, this design layout below proved to be the most engaging for CONNECT’s subscribers. Each newsletter would have a different “theme” such as Security Issue, Support Issue, or Breathe Deep Issue (below). On average, we see 18% to 24% click throughs to full stories residing on the website (industry average for IT is only 15%).

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