This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Launch new tutoring site for Fairfield-based Tutoring Match where parents and students (kindergarten through college) can find local tutors for help on just about any subject, including AP classes and SAT prep. Tutoring Match was founded by former English teacher Henry Lane who believes every child should have the advantage of a great education. The website features several ways to search and match the right tutor to the student, including subjects, locations, experience, rates, and convenience.

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    Launch of author Emilie Betts’ interactive website, promoting her new autobiographical book Shadows in My House of Sunshine which takes the reader on a journey with a little girl from the days of prohibition through to the September 11th World Trade Center disaster.

    The site was designed using the words and the art (the background watercolors are all original works) of the author which serve as an evocative complement to the book. Even the music has a story behind it. Emile is one of those unassuming women whose warmth and graciousness belies her (many) extraordinary accomplishments. And this website was one of those projects that never felt like work and yet provided great satisfaction.

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    H&L Air Systems’ website gets a much needed redesign. And with every website we build (or rebuild) you automatically get Search Engine Optimization or SEO (of course). In addition, the owner wanted to promote the relaunch with a new radio spot (for Carrier), “No Quacks” IAQ online ad, and “Fall Cool Cash” Flash ad (all featured on the website) and track conversion via Google Analytics and CrazyEgg.

    {Ed. Note 4/18/10: H&L Air Systems changed its name to T&H Mechanical Systems earlier this year, requiring us to update all the copy and graphical elements (including the Flash animations). We also did a little bit of SEO magic to push the new name out to the search engines. At the moment, a full-blown redesign is pending budgetary approval but given that three years have past, a face-lift is warranted.}

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    The year was 1965, four students at Boston College form the rock band The Leafmen, named after an off-campus residence Greenleaf Hall where three of the members lived. Over the next several years The Leafmen became a fixture of Boston music scene.

    Decades later the band members would reform to play small gigs in and around the Boston area. They do a lot of Van Morrison, Rolling Stones, Beatles, but their version of In-A-Gadda-Da-Vida sounds as if they were channeling Iron Butterfly themselves! The drummer of the band, Sal Rizzo, is my uncle but I really came to appreciate their talents when the band got up (impromptu) to play at my cousin’s wedding.

    I originally created The Leafmen logo and small promo site (no music) as a tribute in 2005. But in 2007 I received a demo CD from Sal along with some old photos. I decided to convert the website into a Flash microsite, featuring three of my favorite tracks from the CD. Had a lot of fun pushing the envelope on the Flash animation. Enjoy!

    Boston-based corporate team building company Game Show Nation (a division of Teambonding) uses classic game shows to promote teamwork and camaraderie in the workplace. answerYES was approached to conceive and produce a B2B viral marketing campaign that not only “mimics” GSN’s real-world game show experience but also have the same viral potential of a B2C campaign.

    The most popular GSN game show event is Survey Says, the company’s version of Family Feud. So, we created a branded microsite featuring a Flash version of the game show (replete with cheesy 70′s game show music).

    Once the game was in place, we would challenge companies (or departments within companies) through email and social media to play against each other. The game could only be played once per day and the team at the end of the week with the most points would win GSN prizes (anything from Survey Says tees to 25% off the company’s next team building event). In addition, the game questions were completely customizable so if Team Pepsi was playing against Team Coca-Cola, the questions would be unique to the soda biz. If the game was between departments, the questions could be even more specific. The microsite also included a Twiigs poll and Quick Quote mini-form.

    Unfortunately, GSN abandoned the viral marketing campaign entirely one week before launch due to the Aqua Teen Hunger Force guerrilla marketing stunt that inadvertently created a bomb scare in Boston on January 31st. The local press had a field day and a golden opportunity was lost. Despite efforts to reassure them, in my client’s mind viral marketing was “bad” and the campaign was never fully realized.

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