This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Passions Network is an online dating service that redefines social networking, consisting of  over 100 unique niche dating sites focusing on specific areas of interest, ALL FREE. For their newest niche Tattoo Passions, Passions Network wanted an “organic” way to spread the word as quickly as possible without a lot of spend.

    Our team came up with a low-budget viral marketing campaign featuring a Flash-based microsite called Dirty Dick’s Tattoos where visitors “ink” their own skin art and send them to friends as email messages. You have the option to make your masterpiece public so others can view and modify it. Promotion included email blasts to in-house lists, display ads placed throughout Passions’ existing dating sites, and viral seeding on social entertainment communities like College Humor, Kontraband, and Heavy. In addition, we did a special outreach to bloggers of tattoo-related sites.

    The Results: Over 2,500 messages shared within the first two weeks, exceeding expectations for conversion on the Passions Networks sites, not to mention an unprecedented level of brand engagement as users batted back and forth the tattoo messages in friendly competitions that often lasted for days.

    First cut of a Flash MX 2004 photo album/slideshow loosely based on the photo album template that comes with Flash but made it dynamic. You can place unlimited number of images inside a photos folder along with an album.xml in the album’s root, application imports the photos and XML file real-time.  This version limits photo dimensions to 640×480 but I do plan to change this in the next release. Note, Flash cannot read progressive JPEGs dynamically.

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    As a subdivision of Treasure Hunt Adventures, The Great Central Park Treasure Hunt is a do-it-yourself map-based treasure hunt designed for families. You buy a full-color orienteering map to find clues that ultimately spell out a secret message for a treasure you claim online. This is the first of many City-based treasure hunts. In addition to expanding the existing website (did the parent site 9 months ago), I created a few banner ads and this in-site orienteering game.

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    Cheese Warehouse is one of the largest cheese importers in the northeast with over 1,200 different gourmet items, including 800 of the finest cheeses as well as pâtés, ham, sausages, crackers, spreads, olives, and hummus. For the summer (2005) the company was planning a gorilla marketing campaign for its new Normandie Brie Cheese that included (among other things) aerial advertising over the beaches of the Hamptons. They needed a self-managed website with streaming video support up and running in two weeks. With a little help from my friend Red Bull, here it is, ahead of schedule!

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    Darek Shapiro is a successful architect and a feng shui master. So when he approached me to do his website for Environmental Architecture, he absolutely had an opinion on the site’s design, layout, and color scheme. Most clients do but with Darek we were as concern about the site’s qi as much as the end-user’s experience. The result was one of the most aesthetically pleasing Flash sites I’ve created to date… and one very satisfied customer. I also wrote the copy and tagline Your Space Should Feel as Good as it Looks.

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