This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    I had been doing volunteer work with Chris Cassone over at Sober Teens in New York (he started the program, actually), mostly managing the group’s website and print materials, but we had talked on and off about designing a website for his business Treasure Hunt Adventures, a team building event firm.

    Chris is a member of the United States Orienteering Federation and was a friend of the late Bjorn Kjellstrom, Father of American Orienteering and inventor of the modern compass. His company teaches people about team building using orienteering. If you like treasure hunts then you’ll like his events. No client is too big or too small.

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    Friends Beyond The Wall, an organization that provides pen pal services to inmates (yes, you read that right), commissioned me to create this Flash movie to promote awareness about second chances within the Sing Sing Correctional Facility. Specifically, the New York Theological Seminary graduates who have been denied paroles. Apparently, the reasons for these denied paroles had more do with State politics than the inmate’s prison record. It is pretty easy to assume the worst of people sent to prison but regardless of your views, the spirit of these men who push themselves to be better human beings despite the reality of their circumstance is indeed impressive.

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    Circle Mortgage Group, the mortgage company with a Zen mentality, wanted something completely different. Flashy yet simple and easy to manage themselves. So a cutting edge Flash website with dynamic content.

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    Created this Flash website pro bono publico for my friend’s reflexology and massage therapy start-up business Hands On Fitness. Denise is an amazing woman who donated her time and talents days following the 9/11 terror attack, helping New York’s finest cope with their daily stress and anxiety (and as fate would have it, where she met her husband).

    I also designed the logo and wrote the copy but she came up with the tagline: It feels good to be kneaded.

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    A friend of mine and camp director of a 4-week summer camp for boys called Camp Cobbossee up in Maine, was putting together a CD video/slideshow of that summer’s activities for each of the campers and asked if I would help.

    The camp was celebrating its 100th anniversary so I said sure and helped with the technical issues of optimizing programming for the CD and put together the CD’s menu system using Flash. Since Macromedia doesn’t allow direct access to the native SWF elements, I had to use ResHacker to brand the player to that of the camp.

    We had such a positive response from the kids and their families that we did a more extensive CD for follow year. Here is the 2003 menu system.

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