This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Prison Communities International (PCI) is a non-profit organization dedicated to criminal justice issues. Founded by Katherine Vockins and Hans B. Hallundbaek as a bridge the gap between the public and the criminal justice system, addressing issues from capital punishment to rehabilitation through the arts. Please check out their new website to learn more.

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    After a Carmel High School student died in a drunk driving accident that shook the entire town, I became involved in that community’s cause to curb teenage drinking. The idea behind the Sober Teens Festival is an annual celebration of sobriety where students sign “contracts” with celebrities like Ace Frehley (KISS’ Space Ace), agreeing not to drink until they are legal age.

    From 2003 to 2006 I donated my time in the creation and ongoing management of the official Sober Teens website which featured teen battles of the bands, podcasts, videos, photo galleries, forums, and Flash games. Unfortunately, the Festival has run its course and the site is no longer available. All that remains is the logo I did above and this SWISH banner (JK not really).

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    A little something for the little ones. No, seriously, an online Christmas Coloring Book. Although, we never really outgrow our love for coloring. Do we?

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    A slight twist on the old drag and drop “dress up” style game using tattoos instead of clothing. In case you are wondering, tatau is the Tahitian word for “mark” from where we get our present day word tattoo.

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    Passions Network is an online dating service that redefines social networking, consisting of  over 100 unique niche dating sites focusing on specific areas of interest, ALL FREE. For their newest niche Tattoo Passions, Passions Network wanted an “organic” way to spread the word as quickly as possible without a lot of spend.

    Our team came up with a low-budget viral marketing campaign featuring a Flash-based microsite called Dirty Dick’s Tattoos where visitors “ink” their own skin art and send them to friends as email messages. You have the option to make your masterpiece public so others can view and modify it. Promotion included email blasts to in-house lists, display ads placed throughout Passions’ existing dating sites, and viral seeding on social entertainment communities like College Humor, Kontraband, and Heavy. In addition, we did a special outreach to bloggers of tattoo-related sites.

    The Results: Over 2,500 messages shared within the first two weeks, exceeding expectations for conversion on the Passions Networks sites, not to mention an unprecedented level of brand engagement as users batted back and forth the tattoo messages in friendly competitions that often lasted for days.