This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    As a subdivision of Treasure Hunt Adventures, The Great Central Park Treasure Hunt is a do-it-yourself map-based treasure hunt designed for families. You buy a full-color orienteering map to find clues that ultimately spell out a secret message for a treasure you claim online. This is the first of many City-based treasure hunts. In addition to expanding the existing website (did the parent site 9 months ago), I created a few banner ads and this in-site orienteering game.

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    Darek Shapiro is a successful architect and a feng shui master. So when he approached me to do his website for Environmental Architecture, he absolutely had an opinion on the site’s design, layout, and color scheme. Most clients do but with Darek we were as concern about the site’s qi as much as the end-user’s experience. The result was one of the most aesthetically pleasing Flash sites I’ve created to date… and one very satisfied customer. I also wrote the copy and tagline Your Space Should Feel as Good as it Looks.

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    Pro-Formance Industries is an innovative bio-mechanical manufacturer of healthcare products located in Southern New Hampshire. For over 30 years, Pro-Formance’s goal has been to enhance the lives of people by producing ergonomically designed products that provide comfort and support. Pro-Formance does this by designing products with experts and seeking the highest quality components to produce the most durable, comfort-enhancing products on the market.

    Today, we officially launch the website for new product line of Ergo-Step Insoles. We were given only two weeks to design and develop an ecommerce solution (using ColdFusion) but we’re pretty proud of the end results. Moreover, so is the client.

    “Our goal was to provide Ergo-Step insoles to the medical community at a discounted, volume rate. We wanted to make it as easy and cost effective as possible so our marketing research pointed toward an integrated online solution,” said Deb Johnson, President of Pro-Formance Industries. “We also needed the solution to be scalable and we needed it quickly. Within two weeks, answerYES and our marketing department were able to build a list of robust requirements and create an informative dynamic website where both healthcare professionals and patients can order online. Most importantly, we know we’ll be expanding our business and answerYES has designed a scalable solution poised to expand and integrate with our back-end processes.”

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    A friend of mine and camp director of a 4-week summer camp for boys called Camp Cobbossee up in Maine, was putting together a CD video/slideshow of that summer’s activities for each of the campers and asked if I would help.

    The camp was celebrating its 100th anniversary so I said sure and helped with the technical issues of optimizing programming for the CD and put together the CD’s menu system using Flash. Since Macromedia doesn’t allow direct access to the native SWF elements, I had to use ResHacker to brand the player to that of the camp.

    We had such a positive response from the kids and their families that we did a more extensive CD for follow year. Here is the 2003 menu system.

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    For my nephew Jason’s Bar Mitzvah the theme was music (since he was big into the piano) and he wanted to give out a CD as a party favor. Took photos of him dressed up, playing at the piano, and created the CD cover and packaging (his dad did the pressing of the actual CDs). We got a little irreverent with the copy. Happy Birthday Jason!

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