Posted by Andrew DiFiore In In the News, That's Interesting
In protest of Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) legislation currently before Congress, many websites are “going dark” today (such as Wikipedia, Reddit, and WordPress). The protest is apparently making an impact. As of this writing, the House has delayed bringing SOPA to the floor, the President has promised to veto it, and some members of Congress have reversed their support.
Though protecting the creative works of artists from piracy is a noble effort, if you take a moment to read the wording of these proposals, it becomes clear they are overreaching (to put it mildly). Brad Plumer of The Washington Post does a nice write up explaining the proposals. You can also watch this video below. If you want to get involved, visit Fight For the Future website.
Posted by Andrew DiFiore In In the News, Personal Branding
My niece started playing basketball, so I offered to be the official sponsor of the Stamford Young Timers Basketball League for the 2007-2008 season. Besides attending the games and cheering on our players, I covered the cost of their uniforms. Apparently it was the first time an interactive agency had sponsored (usually it is a plumbing store or insurance company) as having teenage girls wearing tees that read “answerYES” raised more than a few eye-brows from parents.
Posted by Andrew DiFiore In In the News, Personal Branding, Public Relations
B2B PR expert Wendy Marx and I discuss Web 2.0 trends and the rise of personal branding in today’s job market on her Fast Company blog.
After speaking at a small business conference about viral marketing, I was pulled aside by Albert Maruggi of The Marketing Edge for an impromptu interview on the subject. The lobby of the Sheraton Hotel in downtown Stamford is nice but the acoustics are something to be desired during a mid-day conference so I apologize in advance for the audio (though Albert did a fine job cleaning it up).
Albert has over 25 years of marketing and PR experience under his belt and his podcast series is one of the longest running (perhaps the longest). You can hear my whole interview on his blog.
Posted by Andrew DiFiore In In the News, Personal Branding, Social Media
I spoke to the Marketing Executives Networking Group (MENG) in Norwalk about the rise of social media and how to create viral advocacy using Web 2.0 technologies.