This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    eBay’s Minimalist Logo Redesign

     

    It is hard to believe it but eBay is turning 17.

    To help celebrate, the company is introducing a new logo design.

    A minimalist design… simple Univers Extended font type and fast-food color scheme (popular with companies in the 90s), not a radical departure but better than the old one. Settle down there e-b-a-y and act your age.

    The new logo will roll out to the website and advertising in October but eBay has produced a niffy one page website using HTML5 (clever parallax scrolling effect).

    Now if they did something about their main website. Ugh.

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    Batternay Collection launches new website designed to engage and educate visitors on how custom photographic artwork has the power to express the mood in both residential or commercial spaces. We helped founder and artist Nora Batternay explore the marketing opportunities for custom photography in the US before introducing a new brand online. Out of this process emerged a style and language that most effectively reaches interior designers and art consultants. answerYES collaborated with Betsy Moore of Brains for Rent on the art direction and copywriting. Nicely done.

    In short, Eldercare Made Simple are geriatric care consultants that provide families support coordinating on the full-spectrum of elderly services. As anyone who has ever been in the position of attending to an aging parent can attest to, this can a be quite challenging. There are so many things to consider from medical to legal to spiritual, it is nice to know you can turn to the hands-on consultants of Eldercare Made Simple.

    Eldercare Made Simple was formed rapidly out of necessity, answerYES was asked to create a logo, a brochure, and a “simple” website as fast as possible. Everything had to be done within a couple of weeks. We also served as technical liaison between the client and all third-party vendors such as domain name registrar and hosting company. Since the website was based on the brochure, we were able to take advantage of the latest features of CSS3 and jQuery to create a nice, clean horizontal slider effect.

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    It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

    To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

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    Created new brand identity for start-up firm Orion Consulting Group which included the logos (above), business cards, and this mini-website.

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