Here is the SlideShare from a 10 minute presentation on Facebook advertising I gave at last week’s BNI meeting. Feel free to share and download.

It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

H&L Air Systems’ website gets a much needed redesign. And with every website we build (or rebuild) you automatically get Search Engine Optimization or SEO (of course). In addition, the owner wanted to promote the relaunch with a new radio spot (for Carrier), “No Quacks” IAQ online ad, and “Fall Cool Cash” Flash ad (all featured on the website) and track conversion via Google Analytics and CrazyEgg.

{Ed. Note 4/18/10: H&L Air Systems changed its name to T&H Mechanical Systems earlier this year, requiring us to update all the copy and graphical elements (including the Flash animations). We also did a little bit of SEO magic to push the new name out to the search engines. At the moment, a full-blown redesign is pending budgetary approval but given that three years have past, a face-lift is warranted.}

Decided to post the inline Flash promo I did for Doctors Foster and Smith (pet supplies) that never saw the light of day. Plush Halloween characters for that special canine in your life.

Passions Network is an online dating service that redefines social networking, consisting of  over 100 unique niche dating sites focusing on specific areas of interest, ALL FREE. For their newest niche Tattoo Passions, Passions Network wanted an “organic” way to spread the word as quickly as possible without a lot of spend.

Our team came up with a low-budget viral marketing campaign featuring a Flash-based microsite called Dirty Dick’s Tattoos where visitors “ink” their own skin art and send them to friends as email messages. You have the option to make your masterpiece public so others can view and modify it. Promotion included email blasts to in-house lists, display ads placed throughout Passions’ existing dating sites, and viral seeding on social entertainment communities like College Humor, Kontraband, and Heavy. In addition, we did a special outreach to bloggers of tattoo-related sites.

The Results: Over 2,500 messages shared within the first two weeks, exceeding expectations for conversion on the Passions Networks sites, not to mention an unprecedented level of brand engagement as users batted back and forth the tattoo messages in friendly competitions that often lasted for days.