This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
  • Pages

  • Categories

  • Blogroll

  • Archives

     

  • SHOW / HIDE NAVIGATION

    The first Facebook Marketer Conference will be held in NYC on February 29, 2012, but it is by invitation only. However, if your invite got lost in the mail, you can still catch some of the event real-time on the fMC website, including key presentations from Facebook’s global marketing solution team (i.e. Sheryl Sandberg, Chris Cox, and David Fischer).

    One of the hot features to be unveiled at the conference is Facebook Timeline for Brands. Timeline for individuals was introduced at F8 in September as a new profile page format which generates scrapbook-like collages of status updates, photos, and videos spanning user’s entire history on Facebook (watch video below). For brands, it is an opportunity to create a more intimate relationship with the user by “seamlessly” integrating with their daily lives.

    Timeline, along with Facebook’s other new feature Gestures, opens up the door to a more meaningful way for brands to interact with consumers. But just like the Photo Tagging Auto-Suggestion of last June it is a slippery slope, raising concerns over privacy and the perception that we are commercializing our most private moments. These things tend to be self-correcting though and can’t honestly fault companies for exploring new avenues of engagement. For now, it will be interesting to see how it all shakes out.

    Originally created for print, two in a series of adverts done for tutor match-making company Tutoring Match can still be found on their website (which we also did).  Keeping it simple but clever.

     

    No real surprise. It was a close-matched game against two long-time East coast rivals. And the Giants win in the final quarter made for great TV.

    According to Nielsen TV, the game set a record 111.3 million viewers.

    But the bigger news are the record-breaking stats in the social media space with Bluefin Labs reporting over 12 million social media comments. In the final three minutes of the game Twitter reported an average of 10,000 tweets per second (peaking at 12,233). And, wow, no fail whale.

    This year every major Super Bowl advertiser had a Social TV component, from Coke’s cartoon Polar Bears to Clint Eastwood’s spot for Chrysler. Some faired better than others. Some probably would have faired better had they not released their ads online before the big game.

    Cory Bergman does an excellent rundown of all the worthy Social TV hooks over at Lost Remote. Check it out.

    In protest of Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) legislation currently before Congress, many websites are “going dark” today (such as Wikipedia, Reddit, and WordPress). The protest is apparently making an impact. As of this writing, the House has delayed bringing SOPA to the floor, the President has promised to veto it, and some members of Congress have reversed their support.

    Though protecting the creative works of artists from piracy is a noble effort, if you take a moment to read the wording of these proposals, it becomes clear they are overreaching (to put it mildly). Brad Plumer of The Washington Post does a nice write up explaining the proposals. You can also watch this video below. If you want to get involved, visit Fight For the Future website.

    CommentsComments Off

    Well, it is finally Christmas! And it is still Hanukkah! And the New Year is just around the bend! So click on the Holiday Card above (made especially for you) and have a Happy Everything!