This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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  • SHOW / HIDE NAVIGATION

    Launched website for small business marketing consultant Randye Spina, owner of Affordable Marketing Solutions based in Bridgeport, CT.

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    H&L Air Systems’ website gets a much needed redesign. And with every website we build (or rebuild) you automatically get Search Engine Optimization or SEO (of course). In addition, the owner wanted to promote the relaunch with a new radio spot (for Carrier), “No Quacks” IAQ online ad, and “Fall Cool Cash” Flash ad (all featured on the website) and track conversion via Google Analytics and CrazyEgg.

    {Ed. Note 4/18/10: H&L Air Systems changed its name to T&H Mechanical Systems earlier this year, requiring us to update all the copy and graphical elements (including the Flash animations). We also did a little bit of SEO magic to push the new name out to the search engines. At the moment, a full-blown redesign is pending budgetary approval but given that three years have past, a face-lift is warranted.}

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    The Shift is Now

    This is a short promotional video I did for The Harmony Project in collaboration with Rev. Ann Emerson and Peter van Geldern (of The Harmony Project) along with Jim Jontz of Applebox Studio and composer Robert Farrell of Musicmint. For my part, developed the concept, storyboards, and managed production.

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    B2B PR expert Wendy Marx and I discuss Web 2.0 trends and the rise of personal branding in today’s job market on her Fast Company blog.

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    After speaking at a small business conference about viral marketing, I was pulled aside by Albert Maruggi of The Marketing Edge for an impromptu interview on the subject. The lobby of the Sheraton Hotel in downtown Stamford is nice but the acoustics are something to be desired during a mid-day conference so I apologize in advance for the audio (though Albert did a fine job cleaning it up).

    Albert has over 25 years of marketing and PR experience under his belt and his podcast series is one of the longest running (perhaps the longest). You can hear my whole interview on his blog.

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