This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    My nephew is a very talented artist out in Bozeman, Montana, and he just launched his new photo blog (with a little help). Living in Big Sky Country, Jason has some breathtaking shots of the scenery (not to mention skateboarders defying gravity).

    I received an email today from stock photography community Dreamstime with the subject line All downloads free today? I’ve used Dreamstime in the past for finding “cheap” royalty-free stock photography and so figured this was legit. Then again, it is April Fools’ Day.  The email goes on…

    On this day the customs say always keep your tongue in cheeks, play many practical jokes and tricks, and don’t buy everything you hear or read today. Speaking of which, here’s an unbelievable deal for you: EVERYTHING IS FREE TODAY! Or is it? You’d better believe it or tomorrow you’ll see that April Fool has come and gone.

    Here’s the link… believe it or not.

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    Metro Business Systems (MBS) provides comprehensive IT services for wholesale computer hardware, procurement, network integration, and inventory management throughout the New York tri-sate area.

    MBS hired answerYES to redesign their brand identity, logo, business cards, brochure, and website. This included digital photography and writing fresh copy for both the company’s online and offline marketing materials.

    “We have had an amazingly positive response to our new website from old, new and potential customers. I am most impressed in the clear and concise manner in which our company’s services are featured. answerYES Interactive exceeded our expectations and as a result we will continue to utilize their creative services for all our online marketing and advertising needs in the future. It has been a pleasure working with them,” states Jeffrey LoRusso, Senior Vice President and Co-founder of Metro Business Systems.

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    Arista Air Conditioning, the largest HVAC company in the tri-state New York area, has been providing commercial and residential air conditioning, heating, and refrigeration for over 50 years. Their navy blue vans with the gigantic snowflake are familiar sights to local home and business owners. And it was for that reason that we gave the van a prominent place on the company’s website.

    We storyboarded the concept of a 30 second animation featuring the van displaying each of the company’s three main brands (e.g. Arista, Arista Premier, and Kelnard) as it revolved. answerYES did the photography, the Flash animation and programming, even the sound editing. Since we didn’t want the Flash to get in the way of the user accessing the content, the navigation was presented immediately. Since we didn’t want the music to be annoying, the animation only played upon the first visit (though the user could opt to play it again).

    The Flash was just a nice added touch of uniqueness, the real content was the site copy. We worked closely with Arista’s sales team to craft the right communications across all three target segments while still ensuring that it was search engine friendly.

    The entire site was built on top of the Six Apart’s Movable Type content management system. answerYES customized the templates to support the site design and architecture, including a blog and slideshow that pulled from the company’s Flickr photo stream (for things like the company picnic). We continue to provide ongoing support for the site as well as miscellaneous marketing materials like poster boards for an upcoming trade show.

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    For my nephew Jason’s Bar Mitzvah the theme was music (since he was big into the piano) and he wanted to give out a CD as a party favor. Took photos of him dressed up, playing at the piano, and created the CD cover and packaging (his dad did the pressing of the actual CDs). We got a little irreverent with the copy. Happy Birthday Jason!

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