In short, Eldercare Made Simple are geriatric care consultants that provide families support coordinating on the full-spectrum of elderly services. As anyone who has ever been in the position of attending to an aging parent can attest to, this can a be quite challenging. There are so many things to consider from medical to legal to spiritual, it is nice to know you can turn to the hands-on consultants of Eldercare Made Simple.

Eldercare Made Simple was formed rapidly out of necessity, answerYES was asked to create a logo, a brochure, and a “simple” website as fast as possible. Everything had to be done within a couple of weeks. We also served as technical liaison between the client and all third-party vendors such as domain name registrar and hosting company. Since the website was based on the brochure, we were able to take advantage of the latest features of CSS3 and jQuery to create a nice, clean horizontal slider effect.

answerYES is a proud supporter of local theater, dollar for dollar it is one of the last redoubts of genuine value (along with diners and barber shops). Above is the full-page ad we did for the Curtain Call playbill. Honestly, we don’t do much print advertising for ourselves these days but it was fun returning to tradition.

It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

Created new brand identity for start-up firm Orion Consulting Group which included the logos (above), business cards, and this mini-website.

Logo design and tagline for Viking Builders construction company based in Stamford, CT.

Norwalk-based meal-prep and delivery service Cookin’ Dinners is the first of its kind in the Northeast, preceding its big West Coast cousins Super Suppers and Dream Dinners.

answerYES Interactive got involved with the start-up franchise six months ago when founder and gourmet chef George Gardone approach us to build the ecommerce website, mailer, and web-based reservation system and menu management.

answerYES worked with George closely to design the right look and feel for the online presence as well as how the back-end application should function, including support for multiple stores under multiple owners. The entire site was built from scratch using the the latest ASP.Net C# framework and Microsoft SQL Database optimized for fast order processing.

The Care Center (TCC) has been selling home medical equipment — everything from scooters and wheelchairs to cold packs and toilet seats — for over 20 years in Old Greenwich, CT. When it came time to take the business online, the owners turned to answerYES to build an ecommerce site. We actually did a little more than that, answerYES helped TCC with print ads, store signage, and establishing an 800 number with a messaging system. We also provided on-site training to TCC’s sales staff on how to effectively manage products under their new customized osCommerce platform. And if they ever needed additional support, we were just an email or phone call away.

The year was 1965, four students at Boston College form the rock band The Leafmen, named after an off-campus residence Greenleaf Hall where three of the members lived. Over the next several years The Leafmen became a fixture of Boston music scene.

Decades later the band members would reform to play small gigs in and around the Boston area. They do a lot of Van Morrison, Rolling Stones, Beatles, but their version of In-A-Gadda-Da-Vida sounds as if they were channeling Iron Butterfly themselves! The drummer of the band, Sal Rizzo, is my uncle but I really came to appreciate their talents when the band got up (impromptu) to play at my cousin’s wedding.

I originally created The Leafmen logo and small promo site (no music) as a tribute in 2005. But in 2007 I received a demo CD from Sal along with some old photos. I decided to convert the website into a Flash microsite, featuring three of my favorite tracks from the CD. Had a lot of fun pushing the envelope on the Flash animation. Enjoy!