This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    I’ve been doing a lot of speaking engagements on viral marketing and so it became imperative to come with some promotional material. I don’t get to do a lot of print work but this was a fun piece. The reactions I get are great. And no, that is not me sneezing.

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    Created this half-page print ad for Dr. Pamela D. George of Beautiful Health in Fairfield, CT. The ad targeted Fairfield Chamber members and was placed in the Connecticut Post, Fairfield Citizen-News, and Fairfield Magazine.

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    I recently launched the ecommerce site for start-up cookie company StaceyLu Confections based out of Weston, CT. They specialize in custom-made cookies for corporate and private events. I was hired to do logo design, website design and development (used osCommerce as the ecommerce platform), and to design a newsletter template for Constant Contact.

    In addition to the server-side stats I also enabled Google Analytics (you can never have too many metrics when it comes to tracking your return on investment). Along with this came server-side search engine optimization (SEO) which includes something relatively new, submitting XML sitemaps to Google (and others). I used the free sitemap generator XML-Sitemaps.com for StaceyLu (for small shops the free version is more than adequate). The site has been live for a few weeks now so go buy a cookie already.

    Aside: when asked to do the newsletter design I decided to take the plunge and learn the special Constant Contact mark-up language for creating email templates. Already familiar with XML I didn’t have any problem getting up to speed and creating the first newsletter using my new StaceyLu template. Ahh, but here’s the rub, Constant Contact does NOT allow you to keep your custom template on their server so it would be available the next time around. To do this, you have to pay them $600! Given I did all the work, this felt like a crude bait and switch. A workaround is to upload the template code each time you compose a newsletter but this is not a practical thing to ask a client to do (who was taking over the task).┬áNeedless to say, I was a bit peeved. I ended up redoing the newsletter using one of Constant Contact’s built-in templates (not nearly as chic). Going to use MailChimp next time!

    {Ed. Note 12/19/06: I was interviewed by The Hour (Norwalk, CT) about my viral marketing campaigns and the StaceyLu website was pictured along with the article. Free publicity for StaceyLu but honestly not sure why the paper grabbed that picture, it has nothing to do with viral marketing. }

    {Ed. Note 3/30/10: StaceyLu is no longer a cookie company. The site is being converted into a blog about “personal growth” or something like that. It has been many years, often are the whims of start-up entrepreneurs. Still, it was interesting work at the time. }

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    Metro Business Systems (MBS) provides comprehensive IT services for wholesale computer hardware, procurement, network integration, and inventory management throughout the New York tri-sate area.

    MBS hired answerYES to redesign their brand identity, logo, business cards, brochure, and website. This included digital photography and writing fresh copy for both the company’s online and offline marketing materials.

    “We have had an amazingly positive response to our new website from old, new and potential customers. I am most impressed in the clear and concise manner in which our company’s services are featured. answerYES Interactive exceeded our expectations and as a result we will continue to utilize their creative services for all our online marketing and advertising needs in the future. It has been a pleasure working with them,” states Jeffrey LoRusso, Senior Vice President and Co-founder of Metro Business Systems.

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    After a Carmel High School student died in a drunk driving accident that shook the entire town, I became involved in that community’s cause to curb teenage drinking. The idea behind the Sober Teens Festival is an annual celebration of sobriety where students sign “contracts” with celebrities like Ace Frehley (KISS’ Space Ace), agreeing not to drink until they are legal age.

    From 2003 to 2006 I donated my time in the creation and ongoing management of the official Sober Teens website which featured teen battles of the bands, podcasts, videos, photo galleries, forums, and Flash games. Unfortunately, the Festival has run its course and the site is no longer available. All that remains is the logo I did above and this SWISH banner (JK not really).

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