This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Google continues to help the digital marketer not just by offering tools and platforms for campaigns (e.g. Google Analytics, Google AdWords, Google AdSense), but also by sharing most valuable findings, insights, and collective experiences. A treasure trove of customer behavior data.

    The internet giant (re)launches Think Insights, an online destination created as a hub for marketing trends “real time” intended to strengthen the marriage of advertising and web.

    Learn what’s new on A Guide to Google’s Think Insights by Jason Cormier at Search Engine Watch.

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    Google+ is the search giant’s next step in Social Web and yes, it “looks” like Facebook but I don’t really care. Google is expanding its strategy and rebranding a number of popular services like Blogger (now called Google Blogs). Okay.

    I’m tempted to say that Google should stick to search.

    I’m tempted to say that Google+ is Facebook for grown ups.

    I’m tempted to post graphs that sway the argument either way.

    Truth is it is way too soon to critique or celebrate the impact Google+ will have on social media (though plenty already have from Forbes to Mashable). I welcome the obvious challenge Google poses to Facebook and other social networks. I also don’t think it matters much as an end-user if Google+ is the proverbial “killer app” or not… mainly because I like having options. So bloggers and journalists have at it and speculate until the cows come home, move into the basement, and start a public access television show. My “knee jerk” reaction is it is all good.

    In the past I’ve recommended the poor man’s online reputation manager was to use Google Alerts with Social Mention. Google today expanded Alerts with a new feature to your Dashboard called Me on the Web (located right under the Account info). This works much like Alerts where you can be notified about “mentions” on a weekly, daily, or real-time but the really nice touch is that you now have an easier way to remove unwanted information about yourself from Google Search. Learn more reading this post by Google’s Product Manager Andreas Tuerk.

    It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

    To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

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