This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Redesigned Greenwich Pool Service website under a modern content management system with search engine optimization and seamless integration with Google AdWords.

    Greenwich Pool Service has been a family-owned business for three generations, serving Fairfield County and Westchester County since 1986. They are experts at servicing and renovating in-ground concrete and gunite swimming pools.

    Greenwich Pool Service has been a long-time client, we helped them launch kiln dried firewood business Fire It Up Firewood in 2009 with a new logo, ecommerce website, and ongoing search marketing.

    Rehabilitation Through The Arts or RTA website was given a long overdue update, just in time to celebrate it’s 15th year helping men and women “behind the walls” reconnect with their humanity through the arts, including theatre, music, writing, and dance. What RTA has accomplished within the last decade and a half is nothing short of impressive with a recidivism rate (3 in 40) well below the average 40% for all New York state inmates. Throughout the year, RTA will be putting on special programs with alumni at the Sing Sing Correctional Facility in Ossining, NY (by invitation only).

    In celebration of their 25th Anniversary, the wholesale division of Metro Business Systems (leading  refurbisher of computer equipment and consumer electronics) wanted a site of their own that could be easily managed by the sales team. Built upon the Umbraco content management system, we created a configurable login based on “client type” so account managers only access the clients they are responsible for.

    Twitter Web Analytics

    Christopher Golda, founder of BackType (the company behind BackTweet acquired by Twitter in July) and new tech exec for Twitter, announced today the impending launch of Twitter Web Analytics (not to be confused with Twitter Advertiser Analytics) which will help people measure exactly how much traffic their tweets drive to their websites, including how effective that Tweet Button really is. Twitter Web Analytics is currently in beta for a select few but expected to be made available for free in a few weeks. On the whole, a welcome (albeit surprisingly belated) addition to the Twitter platform which has been struggling to stay relevant in the ever escalating battle for social media influence.

    For our clients (where we manage and monitor their social media channels) we have seen as much as 22% of site traffic come from Twitter. More impressive is that these visitors appeared to be of the desired demographic, spending more time engaged with content than the average visitor. Combine this with Facebook and StumbleUpon and you got a pretty hardy social media machine churning out qualified leads to your website. Of course, with social media it is all about content. Good original content. Twitter Web Analytics will be yet another tool in our tool chest for measuring social media ROI.

    For over two decades personal trainer and fitness guru Chris Terenzio has been helping people of all ages get in shape, stay in shape, and live more healthier lives. When it came time to redesign his website, we did so with the same sense of purpose. This new website was built under an open-source content management system so that it is easy for Chris and his team to blog and add content as well as be ready to scale as the business grows.  In-Home Health & Fitness offers one-on-one training and indoor/outdoor fitness boot camps for groups and corporations throughout Fairfield County. In time, Chris plans to include exercise videos and sell his own personal line of products.