This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    It seems that there is more and more yoga in my advertising these days.

    Agencies have found a new tact in the “sex sells” ideology, using yoga to push anything from corn chips to smartphones.

    For women, it is the immediate and visceral reaction to the strong, self-empowered feminine.

    For men, there is nothing sexier than a fit women… sweating (Ron Harris understood this back in the 80s).

    Casio G’zOne Commando

    Hey, a little rough with that cell phone… good thing it is as tough as she is.

    Equinox

    Whoa! Where can I learn to do that?

    I’ve always said sex doesn’t sell, it gets your attention. Getting your attention, however, doesn’t mean you’re going to remember anything about the product if the “sex” has nothing to do with said product. For example, this Pão cu Manteiga commercial from Brazil (warning NSFW). Good for a chuckle but is this really the right message you want to convey for butter (would have liked to been a fly on the wall during that pitch).

    Using sex in advertising requires balance. Be clever, relevant, and sexy.

    In the ads above, both do it well but I have to give the edge to Equinox. A little voyeuristic given the sleeping “boyfriend” in the background but the camera angles keep it clean… watching Briohny Smyth do yoga in her underwear is like watching a performance artist.

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    Tutoring Match is a nationwide in-home and online academic enrichment, tutor match-making, referral service, and tutor marketing company. The company has been helping tutors find students since 1999 and has been online since 2009.

    We recently expanded the functionality of the Tutoring Match application and split the offering into two distinct portals (both with a fresh new look and feel). The parent portal is still at the original web address TutoringMatch.com and the new Tutor Portal can be found at TutoringMatchPro.com.

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    Digg: From $164 Million to $500,000

    While most of us are still slack-jawed over Facebook’s $1 billion acquisition of Instagram, the Wall Street Journal reports Betaworks buys Digg for just $500,000. Once valued at over $160 million four short years ago (when Kevin Rose ruled the world), it is a reminder how fickle the Internet can be. Don’t blink, you might miss the next bubble burst.

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    Independence Day 2012

    The United States Census Bureau has been a bit on edge ever since Congress suggested gutting the American Community Survey. So, in an effort to prove their worth, the Census has launched an online PR initiative called How Do We Know, which includes this nifty infographic just in time for Independence Day.

    Infographic describing the key comparisons between the years 1940 and 2010

    May the US Census Bureau and the rest of America have a happy, healthy 4th of July!

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