This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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  • SHOW / HIDE NAVIGATION

    No real surprise. It was a close-matched game against two long-time East coast rivals. And the Giants win in the final quarter made for great TV.

    According to Nielsen TV, the game set a record 111.3 million viewers.

    But the bigger news are the record-breaking stats in the social media space with Bluefin Labs reporting over 12 million social media comments. In the final three minutes of the game Twitter reported an average of 10,000 tweets per second (peaking at 12,233). And, wow, no fail whale.

    This year every major Super Bowl advertiser had a Social TV component, from Coke’s cartoon Polar Bears to Clint Eastwood’s spot for Chrysler. Some faired better than others. Some probably would have faired better had they not released their ads online before the big game.

    Cory Bergman does an excellent rundown of all the worthy Social TV hooks over at Lost Remote. Check it out.

    Twitter Web Analytics

    Christopher Golda, founder of BackType (the company behind BackTweet acquired by Twitter in July) and new tech exec for Twitter, announced today the impending launch of Twitter Web Analytics (not to be confused with Twitter Advertiser Analytics) which will help people measure exactly how much traffic their tweets drive to their websites, including how effective that Tweet Button really is. Twitter Web Analytics is currently in beta for a select few but expected to be made available for free in a few weeks. On the whole, a welcome (albeit surprisingly belated) addition to the Twitter platform which has been struggling to stay relevant in the ever escalating battle for social media influence.

    For our clients (where we manage and monitor their social media channels) we have seen as much as 22% of site traffic come from Twitter. More impressive is that these visitors appeared to be of the desired demographic, spending more time engaged with content than the average visitor. Combine this with Facebook and StumbleUpon and you got a pretty hardy social media machine churning out qualified leads to your website. Of course, with social media it is all about content. Good original content. Twitter Web Analytics will be yet another tool in our tool chest for measuring social media ROI.

    Location-based promotions have been around for years and it is no surprise that behemoth social network Facebook would make this technology an integral part of their platform. And brands like Coca-Cola have been taking full advantage of this in smart and engaging ways. The Recycling King campaign created by Israeli ad agency Publicis E-Dologic encourages people to “think green” by having them upload pictures of themselves recycling.

    Coca-Cola registered over 10,000 recycling bins on Facebook Places and then challenged users to vie for the title of Recycling King by checking in to the most bins. Whether or not you feel revealing your whereabouts to virtual strangers raises huge privacy concerns (and Coca-Cola just duped thousands of Israelis to volunteer their purchasing habits), the campaign has proven to be quite successful; with over 26,000 pictures uploaded and more than 250,000 checkins. If you’re a marketer or an environmentalist, it is something to think about.

    Facebook offers $500 bounty for reporting bugs, joining the likes go Google and Mozilla. To qualify you must be the first to report a bug native to Facebook, not Facebook Apps like FarmVille.

    Learn more a Facebook’s Security Bug Bounty page.

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    This is the complementary slideshow to my 10 minute presentation on Facebook basics I gave at a small business networking group (BNI) in Stamford. It is actually an “encore” presentation to one given earlier in the year about Facebook advertising ROI. Despite Facebook’s latest boast of having over 750 million active users worldwide, many small businesses are simply overwhelmed with all the social media hype. So this presentation focuses on just getting started with the current Facebook. Feel free to share and download.