This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Here is the SlideShare from a 10 minute presentation on Facebook advertising I gave at last week’s BNI meeting. Feel free to share and download.

    Twitter Marketing Tips

    If you haven’t heard by now Twitter is a microblogging social network and a great way drive qualified leads to your website. In addition to the obvious social media benefits (a topic for another blog post), our clients consistently witness referral rates upwards of 6% per month from Twitter! Moreover, we often see that these referrals on average view more pages and spend more time per visit than those coming from other sources. Leveraging Twitter’s demo and  geographics in a site tracking tool like Google Analytics, you can  effectively qualify each referral and do more of the type of tweets generating the desired behavior (e.g. read a blog post, download whitepaper, fill out contact form, buy products).

    I will do a follow up post about Twitter ROI later but for now, here are some helpful tips on Twitter marketing you can start using today.

    Tweet Best Practices

    • Schedule tweets several times every business day between 6am and 1pm. Statistically, this is the time most business people check Twitter.
    • Tweets should be something useful. Most people are looking for information. Repetition is okay but it should be paraphrased so not to look automated.
    • 1 in every 10 tweets can be promotional in nature. We want to encourage following and retweets. Too many promotional tweets too often and this won’t happen.
    • Use #hashtags relevant to the tweets or business (e.g. #tech or #business). Try to use them in the body text of your tweets to conserve on your 140 characters.
    • Try to keep tweets to 120 characters so people can easily retweet without truncating the original text.
    • If tweet is a call to action, be sure to add a shortlink back to the site (or source). In a pinch, can use services like bit.ly or ow.ly to shorten URLs.

    Things to Tweet About

    • News about your business or organization, including your own success stories.
    • News from reliable sources like a partner’s blog.
    • News about your employees or staff (e.g. the company’s softball team wins).
    • Retweets of anything that might interesting to your followers.
    • TwitPic and TwitVid (or YouTube or eHow or HowCast).
    • Special offers just for Twitter followers (get more followers).

    To manage Twitter as well as all your other social channels from the comfort of your desktop or mobile device, I recommend either TweetDeck or  Hootsuite. Both are free, easy to learn, and easy to use. Great for organizing your tweets as well as your follows and followers.

    Social media moves fast so would love to hear about your experiences with Twitter. What tweets have worked for you? Have a Twitter campaign going on right now you want to share?

    Our client CONNECT Computer was running a year-end promotion in partnership with HP: Get a $15 Gift Card of your choice when you purchase two of the same HP LaserJet Toners. The offer expired December 31st, 2010.

    We did the typical stuff like email blasts and updating social channels but given the short notice and the fact that CONNECT’s social channels were too new (we had only recently launched the website) to have yet accumulated enough “social” capital, we needed something else… and fast!

    The answer was a splash page specific to the Gift Card offer and leveraging social browsing communities like StumbleUpon to drive targeted visitors to it.

    The idea behind a splash page is that it is a standalone page with a singular purpose, in this case the Gift Card. There is no navigation, no extraneous copy, and one call-to-action. More importantly, it can be done quickly and cheaply.

    Since the Gift Card offer expired at midnight on 12/31 we decided to create a peaceful winter scene, replete with animated snowflakes, displaying a countdown to 2011 (instant value add BTW). Both the snowflakes and the countdown were done using jQuery so the page worked even on iPads and iPhones!

    Social browsing took place over the last 5 days of the year. Yes, only 5 days! Personally, would have liked to have had 3 weeks for a campaign like this but we played the hand we were dealt. We still witnessed a 33.21% jump of visits to the Gift Card page and several sign ups. I suspect we would have seen even higher numbers if the campaign started before the holiday rush (i.e. end of November instead of December).

    The offer is over but you can still see the splash page here.

    If your web presence has become so out-dated that you rather say you don’t have a website then it might be time to call a professional. And if you’re going to call a professional, you might as well call the best (I don’t recommend waiting this long though). Such was the case with CONNECT Computer, an IT company based in Fairfield County that provides comprehensive network solutions, application hosting, and disaster recovery and business continuity.

    answerYES redesigned the entire website under the Umbraco open-source ASP.Net CMS with search-friendly site architecture and copy. We added new client-centric features like Live Chat and Citrix Assist for remote assistance. We setup CONNECT on Twitter, Facebook, and LinkedIn, and provided on-site training to their sales team.

    In addition, CONNECT has retained answerYES for ongoing SEO, link building, and content development. We manage the company’s editorial calendar which includes social media updates and a monthly newsletter. Within the first 30 days of launch the new website generated over 1,000 unique visits. It consistently earns top-page ranking on Google for target keywords within the company’s local market. And this is just the beginning.

    New online support community DivorceCandy offers content and services to help divorcees move on and stay positive. Leveraging social media as an integral part of their PR initiative, we created this Twitter  Revamp, Rejuvenate and Rebuild Sweepstakes that invited people to tweet their “life after divorce” stories for a chance to win prizes pertinent to the cause. The sweeps ran for 3 weeks in April with one winner per week. It generated over 500 entries, drove thousands of visits to the website, and grew Twitter followers into the triple digits.

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