This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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  • SHOW / HIDE NAVIGATION

    Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media  initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

    The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.

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    This social media campaign by Forsman and Bodenfors to promote IKEA’s new store in Malmo, Swenden was clever in part because it used Facebook’s existing (and familiar) photo tagging feature as well as the social network’s inherent viral capacity but, unfortunately, if you were to mimic this idea for yourself your profile would be promptly deleted.  Such a “contest” would make Facebook culpable which clearly violates social network’s Promotions Guidelines. Love the concept though but would rethink it as a proper Facebook Canvas Page or Wildfire App.

     

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    When I first created this casual game as a promo for the launch of answerYES Interactive, I figured it would be popular but I was really surprise how supersonic that popularity grew. Within weeks, visits to the new website went from virtually zero to over 10,000 and the longevity of the campaign would prove to be years, sustaining significant traffic even today (just Google Japanese Supermodels).

    answerYES gets lots of client requests to create something similar for their own promotions (which have or will show up here), so, it was time for Japanese Supermodels 2.0. I don’t expect the same viral dividends as before but that’s okay (the game is a labor of love now). Play the Japanese Supermodels Interactive Game at its new home and let me know what you think.

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    By now you have probably seen this Apple ad for the iPod Shuffle. Apple has a pretty good track record for inspired TV commercials.

    You may have seen this spoofed on Whitest Kids U’ Know, a sketch comedy troupe on Fuse TV who are reminiscent of The Kids in the Hall who are reminiscent of Second City who are reminiscent of Monty Python… should I keep going… who are reminiscent of Your Show of Shows

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    Crude, silly, and very educational stuff from comedian Danny Grozich of the Gradual Report. You can see more on Danny’s YouTube channel with new videos posted every Monday and Wednesday (and sometimes Friday).

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