Never really believed that sex sells unless what you’re selling is sex(y). It does get your attention though and if that’s the point of advertising then it wouldn’t matter much if the concept was high or low(brow).

These videos for Fortnight Lingerie by Toronto-based ad agency Red Urban not only use sex effectively to raise awareness for a unknown underwear brand but created PSAs that teenage boys will actually pay attention too. In addition to the videos below, there are other “goodies” to be had at the Super Sexy CPR microsite.

“Still Fighting It” is probably my favorite Ben Folds song but I have to admit I like almost everything this guy writes/sings (so no small feat to narrow it down to one). I feel like I’m late to the party, having only recently discovered Ben Folds way of Regina Spektor. She is featured on “You Don’t Know Me“  (those are her lips in picture in the music video). Better late then never.

This vid may be a bit dated but it remains one of my favs. The gang over at Connected Ventures (the people who bring you CollegeHumor) lip sync (dub?) Harvey Danger’s Flagpole Sitta in one take (according to the terminally cute Amanda Ferri featured at the beginning of the video). Hey, where are the adults?

This is a short promotional video I did for The Harmony Project in collaboration with Rev. Ann Emerson and Peter van Geldern (of The Harmony Project) along with Jim Jontz of Applebox Studio and composer Robert Farrell of Musicmint. For my part, developed the concept, storyboards, and managed production.

Local cable news affiliate News 12 anchor Becky Surran and I discuss viral marketing trends on 12 On The Money, include Diageo’s ground-breaking YouTube hit Tea Partay viral video (below). I say “ground-breaking” not because the concept is unique (it’s not) but it marks an attitude adjustment with marketing executives at big consumer brands, that is, a willingness to invest (significantly) in emerging social channels.