This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    Sail by AWOLNATION

    Late discovery of AWOLNATION and their song Sail thanks to the freaky lip-sync rendition by a bedraggled Shawna Howson (Nanalew) and Tessa Violet (MeekaKitty). Not exactly sure how I stumbled upon Nanalew’s YouTube channel but her videos are worth a peek.

    Now I find Sail featured everywhere from The Good Wife promo to BASE Jumper Jeb Corliss’ “Grinding the Crack” wingsuit video. Not bad for the band’s first single but I suppose given the band’s frontman is Aaron Bruno (from Under the Influence of Giants), not too surprising.

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    Overwhelmed by Tim McMorris

    This could be the anthem of any man whose ever been madly in love… and still is. Well done Tim.

    From the first time I saw you
    I knew that you’d be mine

    And from the first glance you gave
    My world it slowed, you stopped the time

    And in that moment I could see all of the things that we would be
    You were the girl I was waiting for, that I would ask to marry me

    Like the beauty of the sun you light my life so I can see
    You make me laugh and show me how, just how good this life can be
    And in our moments filled with joy, is where I live, where I am free
    Lay in my arms, I’ll hold you tight, just like you like, continually

    And I am, overwhelmed, by you
    Am, overcome with joy
    You’ve, taken me higher, and shown me what love can do
    Where would I go, or be, without you

    There’s something in your smile that gives me strength to carry on
    And there something in your words that lingers even when your gone
    Oh I’ve dreamt, that a time like this would come, fulfill my life
    Who could of known the one who’d bring it here would be my lovely wife

    I could sing a thousand songs about you still that would not do
    There’s a million tiny things that make the things that you do, you
    I wouldn’t trade our time together, wouldn’t trade for anything
    Cause nothing else here in the world can bring the happiness you bring

    And I am, overwhelmed, by you
    Am, over come with joy
    You’ve, taken me higher, and shown me what love can do
    Where would I go, or be, without you

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    In celebration of 40 years Down Under, McDonald’s will change the name of 13 restaurants to Macca’s for a month starting on Australia Day (that be today, mate).

    Give a lot of credit to McDonald’s for having fun with their brand… and to the ballsy Mad Men at DDB who pitched it.

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    Gangnam Style by Psy

    By now you have seen (or at  least heard) the song Gangnam Style by South Korean pop star Park Jae-sang better known as Psy.

    No doubt, if you have been to a Wedding or Bar Mitzvah in the last six months, everybody was doing it Gangnam Style.

    Well, on December 21, 2012, the catchy dance track officially became the first music video to break one billion views on YouTube, rocketing pass previous record holder — Justin Bieber’s music video Baby — by more that a quarter million.

    Truly a “Where’s the Beef” moment. And Psy is Clara Peller.

    Gangnam Style is now so engrained into the world’s collective consciousness that when future generations poke fun of us by striking the cowboy pose, we will all immediately chuckle in shame.

    What the hell is Gangnam Style anyway?

    Well, you don’t have to Google it as I’m geek enough to have done this for you. Gangnam (or Gangnam-gu) literally means “south of the river” and it one of the most affluent districts in Seoul. It is also where Psy was born. ABS CBN News did a nice little guide about here.