This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    The La Jolla Playhouse put on an elaborate musical theatre adaptation of The Flaming Lips‘ experimental rock song Yoshimi Battles the Pink Robots (November 6 through December 16, 2012), featuring a 14 foot robot puppet. Story is by Wayne Coyne (frontman for The Flaming Lips) and Tony Award winning director Des McAnuff (The Who’s Tommy, Jersey Boys, Jesus Christ Superstar).

    Like so many musicals adapted from popular rock bands, it is hit or miss if the musical score can carry a thin story line. Time will tell whether we will be seeing “pink robots” flying around on The Great White Way. Nevertheless, Wayne Coyne is fearless in his pursuit of pushing the envelop in what is considered acceptable mainstream art. The world needs more.

    Happy New Year!!!

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    Alma is an eerily wonderful short by former Pixar animator Rodrigo Blaas (his first). Originally done back in 2009, the short is currently in pre-production as a feature length film by producer Guillermo del Toro and DreamWorks Animation (due to be released in 2015).

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    It seems that there is more and more yoga in my advertising these days.

    Agencies have found a new tact in the “sex sells” ideology, using yoga to push anything from corn chips to smartphones.

    For women, it is the immediate and visceral reaction to the strong, self-empowered feminine.

    For men, there is nothing sexier than a fit women… sweating (Ron Harris understood this back in the 80s).

    Casio G’zOne Commando

    Hey, a little rough with that cell phone… good thing it is as tough as she is.


    Whoa! Where can I learn to do that?

    I’ve always said sex doesn’t sell, it gets your attention. Getting your attention, however, doesn’t mean you’re going to remember anything about the product if the “sex” has nothing to do with said product. For example, this Pão cu Manteiga commercial from Brazil (warning NSFW). Good for a chuckle but is this really the right message you want to convey for butter (would have liked to been a fly on the wall during that pitch).

    Using sex in advertising requires balance. Be clever, relevant, and sexy.

    In the ads above, both do it well but I have to give the edge to Equinox. A little voyeuristic given the sleeping “boyfriend” in the background but the camera angles keep it clean… watching Briohny Smyth do yoga in her underwear is like watching a performance artist.

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    Tutoring Match is a nationwide in-home and online academic enrichment, tutor match-making, referral service, and tutor marketing company. The company has been helping tutors find students since 1999 and has been online since 2009.

    We recently expanded the functionality of the Tutoring Match application and split the offering into two distinct portals (both with a fresh new look and feel). The parent portal is still at the original web address and the new Tutor Portal can be found at

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