This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Baby Inside is the follow up to Evian’s hugely successful Roller Babies video that not only went viral but was inducted into the Guinness World Records as the Most Viewed Online Video Advertisement (over 25 million as of 8/19/09).

    Both videos are part of the integrated Live Young campaign created by BETC Euro RSCG, Paris. It includes print ads, TV commercials, and social media.

    Watch the video above (best to keep your eye on the T-shirt to get the full effect of the dancing baby) and then participate by adding your own video clip to Evian’s “longest music video” at Let’s Baby Dance microsite (or via an iPhone App). I did.

    This Party Took a Turn for the Douche by Garfunkel and Oates, the comedy-folk duo consisting of actress-songwriters Kate “Oates” Micucci and Riki “Garfunkel” Lindhome.

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    Aquaman’s Lament by Mark Aaron James

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    Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media  initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

    The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.

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    Super Sexy Ads

    Never really believed that sex sells unless what you’re selling is sex(y). It does get your attention though and if that’s the point of advertising then it wouldn’t matter much if the concept was high or low(brow).

    These videos for Fortnight Lingerie by Toronto-based ad agency Red Urban not only use sex effectively to raise awareness for a unknown underwear brand but created PSAs that teenage boys will actually pay attention too. In addition to the videos below, there are other “goodies” to be had at the Super Sexy CPR microsite.

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