This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    Awesome Group Lip Sync of Flagpole Sitta

    This vid may be a bit dated but it remains one of my favs. The gang over at Connected Ventures (the people who bring you CollegeHumor) lip sync (dub?) Harvey Danger’s Flagpole Sitta in one take (according to the terminally cute Amanda Ferri featured at the beginning of the video). Hey, where are the adults?

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    The Shift is Now

    This is a short promotional video I did for The Harmony Project in collaboration with Rev. Ann Emerson and Peter van Geldern (of The Harmony Project) along with Jim Jontz of Applebox Studio and composer Robert Farrell of Musicmint. For my part, developed the concept, storyboards, and managed production.

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    Local cable news affiliate News 12 anchor Becky Surran and I discuss viral marketing trends on 12 On The Money, include Diageo’s ground-breaking YouTube hit Tea Partay viral video (below). I say “ground-breaking” not because the concept is unique (it’s not) but it marks an attitude adjustment with marketing executives at big consumer brands, that is, a willingness to invest (significantly) in emerging social channels.

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    Word of Mouth by John Reuben

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