This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    When I first created this casual game as a promo for the launch of answerYES Interactive, I figured it would be popular but I was really surprise how supersonic that popularity grew. Within weeks, visits to the new website went from virtually zero to over 10,000 and the longevity of the campaign would prove to be years, sustaining significant traffic even today (just Google Japanese Supermodels).

    answerYES gets lots of client requests to create something similar for their own promotions (which have or will show up here), so, it was time for Japanese Supermodels 2.0. I don’t expect the same viral dividends as before but that’s okay (the game is a labor of love now). Play the Japanese Supermodels Interactive Game at its new home and let me know what you think.

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    By now you have probably seen this Apple ad for the iPod Shuffle. Apple has a pretty good track record for inspired TV commercials.

    You may have seen this spoofed on Whitest Kids U’ Know, a sketch comedy troupe on Fuse TV who are reminiscent of The Kids in the Hall who are reminiscent of Second City who are reminiscent of Monty Python… should I keep going… who are reminiscent of Your Show of Shows

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    I created this Flash “game” over a long weekend as an experiment in viral seeding. I wanted to track the short-tail curve of traffic to my site from a popular social entertainment site like Newgrounds. For those not familiar, Newgrounds is primarily a Flash portal started in 1995 by Tom Fulp (who still manages the site and regularly contributes content). The site has a rich community of Flash programmers, animators, and gamers. Members get to rate and comment on submissions. And though professional game shops contribute content often, the portal tries to be a platform for the casual content developer. This being the case, content runs the gamut, from kid-friendly cartoons to pornography (there is a “mature” section which requires a login).

    I was feeling punchy when I created this (must’ve been all the Red Bull). It is intended to be a joke, the butt of which is the player. If you’re not easily offended then you’ll probably have a good chuckle. If you are easily offended, you should go here.

    Though the experiment ran for only 5 days, the initial 12 hours generated over 2,100 unique visits. This was mainly due to the fact Newgrounds posts all new submissions on its frontpage. It dropped off quickly from there but by the time I took it down, I had hit my target of 5,000 uniques.

    Aside: the votes I got ranged from 0 (the worst) to 10 (the best). Most of the comments were constructive or encouraging but a surprisingly visceral reaction from a few who clearly did not like being the butt of a joke.

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    After speaking at a small business conference about viral marketing, I was pulled aside by Albert Maruggi of The Marketing Edge for an impromptu interview on the subject. The lobby of the Sheraton Hotel in downtown Stamford is nice but the acoustics are something to be desired during a mid-day conference so I apologize in advance for the audio (though Albert did a fine job cleaning it up).

    Albert has over 25 years of marketing and PR experience under his belt and his podcast series is one of the longest running (perhaps the longest). You can hear my whole interview on his blog.

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    Local cable news affiliate News 12 anchor Becky Surran and I discuss viral marketing trends on 12 On The Money, include Diageo’s ground-breaking YouTube hit Tea Partay viral video (below). I say “ground-breaking” not because the concept is unique (it’s not) but it marks an attitude adjustment with marketing executives at big consumer brands, that is, a willingness to invest (significantly) in emerging social channels.

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