This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    The owners of the New York Gift Company came to me late into the holiday season to get their ecommerce site up and running before December (for anybody in retail relying on the Christmas bump knows this is too late but the client was really ramping up for Valentine’s Day). Nevertheless, I worked very closely with the owners on everything from product photos to search engine keywords in order to have the site ready for holiday shoppers. The ecommerce used was Yahoo! Store which helped expedite the security issues and New York Gift Company was up and running on 12/1.

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    Circle Mortgage Group, the mortgage company with a Zen mentality, wanted something completely different. Flashy yet simple and easy to manage themselves. So a cutting edge Flash website with dynamic content.

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    Created this Flash website pro bono publico for my friend’s reflexology and massage therapy start-up business Hands On Fitness. Denise is an amazing woman who donated her time and talents days following the 9/11 terror attack, helping New York’s finest cope with their daily stress and anxiety (and as fate would have it, where she met her husband).

    I also designed the logo and wrote the copy but she came up with the tagline: It feels good to be kneaded.

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    The Presbyterian AIDS Network (PAN) came into existence in 1989 by the Presbyterian Church to raise awareness of HIV/AIDS and help people who felt isolated within the church because they were infected and/or affected by this disease. PAN has two main ways of accomplishing its work. First, by networking with others throughout the country, connecting people doing HIV/AIDS ministry. Second, by providing resources for education, worship, and pastoral care; by providing information through conferences, workshops, and new media.

    Though not a member of the Presbyterian Church, I was asked to donate my time in creating the official PAN website due to my past work with nonprofits. At least once a year, I will offer up my services to a worthy cause pro bono. Since I have friends and colleagues whom have been affected by this terrible disease, I didn’t have to think long when PAN asked for help.

    {Ed. Note 5/3/08: It appears that PAN has run its course and the site was recently removed. Actually, updates ceased sometime in 2005 so most likely the domain name expired and has been released back into the wild.}

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    I knew my father-in-law Arnold A. Piskin was a B-24 bomber pilot during WWII but he never cared to speak of his time in the Army Air Forces even to his children. He never talked about it, that is, until he returned from the 50th reunion of the 2nd Air Division in Norwich, England. Suddenly, he was telling his war stories to us, to his grandchildren, to strangers at the pool, to anybody who would listen. I consider Arnold a living hero and hearing his stories is what inspired this labor of love.

    In 1999 my wife and I quit our jobs to travel cross-country (if you really want to see all of this great land, nothing quite like seeing it by car). In between camping, hiking, and cycling, we made a point to visit member’s of Arnold’s crew who were still alive. From Don Shannon (engineer) in Kent, WA, to Joe Zanella (co-pilot) in Hollister, CA, we are grateful for their hospitality as much as the opportunity to hear their stories.

    It took a couple of years but the result is this documentary website dedicated to Arnold and the crew of the B-24J Liberator named Howling Banshee.

    The Howling Banshee flew 36 combat missions over France and Germany as part of the European Theater of Operations under the 8th Air Force, including a top-secret mission for the new radio-controlled AZON bomb. There are over 50 pages of original content and we expect to continue adding more.

    For the men and women who serve our country, who serve to protect our freedom we so easily take for granted, no words can adequately express our gratitude but they are all heroes and may we never falter in honoring them as such.

    {Ed. Note 1/18/04: For Arnold’s 80th birthday I created this special interactive birthday card featuring wartime memorabilia and music performed by the Glenn Miller Army Air Force Band (one of Arnold’s favorites). }

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