This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    New York City fashion designer Patricia Ordonez of PattyO Designs “recycles” old worn-out jeans and other second-hand clothes to create unique, stylish bags, aprons, and apparel for children and adults. Most recently she had the idea to convert leftover clothes into doggy blankets, beds, catnip toys, and so forth and donating the proceeds to Bidawee, ASPCA, and local animal shelters.

    answerYES Interactive teamed up with NY-based marketing firm Moss Appeal to revamp the PattyO website, adding ecommerce, a blog, and social media. At the same time, we helped plan a short PR strategy for the new year to promote Patricia’s popular These are my Ex’s jeans tote bags.

    Having recently relocated from Florida to Connecticut, Dr. Jon Rosenblitt not only needed to get the word out that there is a new family dentist in town but also distinguish his practice from the rest (an already crowded space in Stamford). We worked with the good doctor to craft a website (his first one) that informed potential patients that Dr. Jon Rosenblitt Family Dentistry was the right choice for their oral health care. Through clever optimization of site structure, copy, and graphical elements, we were able to quickly drive awareness of the office to the top of local searches for key search terms like stamford family dentist in just one month. And this is only the beginning.

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    What started as a small theatre group out of Sing Sing in 1996 is now a full-service creative arts program for all of  the New York State Correctional Facilities known as  Rehabilitation Through The Arts. This is the sister site to Prison Communities International built under a WordPress CMS so RTA content managers can quickly and easily promote their unique performances.

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    It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

    To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

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    Launched newly redesigned website for Stamford-based orthodontist Dr. Robert B. Goldman. Clean, informative, and a bit whimsical, the site appeals to children as well as adults with plenty of room for growth as the practice prepares to engage new customers through PR and out-reach campaigns (hence, the YouTube channel, blog, and interactive Photo Gallery).

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