This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Boston-based corporate team building company Game Show Nation (a division of Teambonding) uses classic game shows to promote teamwork and camaraderie in the workplace. answerYES was approached to conceive and produce a B2B viral marketing campaign that not only “mimics” GSN’s real-world game show experience but also have the same viral potential of a B2C campaign.

    The most popular GSN game show event is Survey Says, the company’s version of Family Feud. So, we created a branded microsite featuring a Flash version of the game show (replete with cheesy 70′s game show music).

    Once the game was in place, we would challenge companies (or departments within companies) through email and social media to play against each other. The game could only be played once per day and the team at the end of the week with the most points would win GSN prizes (anything from Survey Says tees to 25% off the company’s next team building event). In addition, the game questions were completely customizable so if Team Pepsi was playing against Team Coca-Cola, the questions would be unique to the soda biz. If the game was between departments, the questions could be even more specific. The microsite also included a Twiigs poll and Quick Quote mini-form.

    Unfortunately, GSN abandoned the viral marketing campaign entirely one week before launch due to the Aqua Teen Hunger Force guerrilla marketing stunt that inadvertently created a bomb scare in Boston on January 31st. The local press had a field day and a golden opportunity was lost. Despite efforts to reassure them, in my client’s mind viral marketing was “bad” and the campaign was never fully realized.

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    answerYES Interactive is a co-sponsor of this year’s Business Smart Tools Conference held at the Stamford Marriott on Tuesday, May 15, between noon and 6pm. I will also be speaking on the virtues of social media and viral marketing. In exchange for this honor, I donated my time in creating the official Conference website.

    {Ed. Note 11/15/07:  Conference has ended and the site has been archived.}

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    Robert Farrell and Renee Dawn are the husband and wife duo behind the New York-based music production house Musicmint where some the most haunting, whimsical, evocative scores have been composed for professional musicians, singers, and even television commercials. All original. All digital.

    “We needed to define a marketing strategy that was decisive and inclusive,” says Robert Farrell, president of Musicmint. “We knew classical music is a tough sell. We needed to not only introduce people to our work in a fresh and innovative way but show the value it has to their lives.”

    It has been a real pleasure working with Robert and Renee on this site, learning as much about the science as the art of musical composition. The site is relatively informational but includes two Flash audio players (one single song player and one jukebox) and a unique Music Personality IQ Test that actually recommends music based on your personality type. I also spent some extra time creating the Metaphysical Ignition graphic featured on the site’s homepage. But when all said and done it is the music that makes this site come alive.

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    Launched this promotional website for Gribin Construction, a Fairfield County construction consultancy that provides project management services to residential and commercial property owners. This was one of those rare occasions that we didn’t do the web design. The owner Eric Gribin came to us with comp in hand; in part, to keep the cost down but he also knew exactly how he wanted the site to look and feel.

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    I started work with Rev. Ann Emerson, an interfaith minister and founder of the spiritual outreach program The Harmony Project, to convert over 800 pages of printed material into a new website (ultimately residing here). It is expected that the site will be over 100 pages so we needed to establish a content management system not only for these documents but support for future updates, including podcast interviews, videos, and ebooks.

    The site needs to be beautiful and easy to navigate but appeal to all regardless of gender and religious orientation. The message is about being human, one people, living in harmony throughout the world. As the tagline sums up nicely: What joins us is greater than what separates us.

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