This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    Stamford Young Timers Basketball League

    My niece started playing basketball, so I offered to be the official sponsor of the Stamford Young Timers Basketball League for the 2007-2008 season. Besides attending the games and cheering on our players, I covered the cost of their uniforms. Apparently it was the first time an interactive agency had sponsored (usually it is a plumbing store or insurance company) as having teenage girls wearing tees that read “answerYES” raised more than a few eye-brows from parents.

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    B2B PR expert Wendy Marx and I discuss Web 2.0 trends and the rise of personal branding in today’s job market on her Fast Company blog.

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    After speaking at a small business conference about viral marketing, I was pulled aside by Albert Maruggi of The Marketing Edge for an impromptu interview on the subject. The lobby of the Sheraton Hotel in downtown Stamford is nice but the acoustics are something to be desired during a mid-day conference so I apologize in advance for the audio (though Albert did a fine job cleaning it up).

    Albert has over 25 years of marketing and PR experience under his belt and his podcast series is one of the longest running (perhaps the longest). You can hear my whole interview on his blog.

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    Web 2.0 and Viral Advocacy

    I spoke to the Marketing Executives Networking Group (MENG) in Norwalk about the rise of social media and how to create viral advocacy using Web 2.0 technologies.

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    Local cable news affiliate News 12 anchor Becky Surran and I discuss viral marketing trends on 12 On The Money, include Diageo’s ground-breaking YouTube hit Tea Partay viral video (below). I say “ground-breaking” not because the concept is unique (it’s not) but it marks an attitude adjustment with marketing executives at big consumer brands, that is, a willingness to invest (significantly) in emerging social channels.

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