Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media¬† initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.